Immersive Exhibits Hit Mainstream


The masterpieces of Gustav Klimt, Austrian Symbolist artist has been one of the highlights of an immersive exhibit in New York. The symbolist artist has had his work illuminate the inauguration of a new museum which infuses art, technology, and music.

“Gustav Klimt: Gold in Motion,” which opened in Manhattan digitally immerses visitors in 30-foot (9-meter) high images of legendary Gustav Klimt’s works in the Emigrant Industrial Savings Bank building in Manhattan, which has now become the 33,000-square-foot Hall des Lumières.

The new experimental art centre  features a version of the Viennese artist’s most famous work “The Kiss” dazzling on the museum’s marble walls down to the floor. The Kiss was painted at the height of the golden period (1907-1908). Viewers will be enamoured by the digital deviation from canvas to the wall as it introduces them to a different but fascinating world of art.
This is unlike most of New York’s previous experiential popups as it presents itself as a permanent proprietor of the immersive arts.

According to a press release from the organizers their focus is showcasing “entirely new, custom-curated exhibitions every ten to twelve months based on the work of different world-renowned artists.”

Gianfranco Iannuzzi, the show’s creative director had this to say: “You are not in front of something like a cinema screen or in a museum like a painting, but you are inside and you have a different kind of situation with the way you look, but also hear and also move around,” he added. “All of this is a special… sensitive and emotional experience.”

Iannuzzi was also the creator of the “Van Gogh, Starry Night” show running currently at the Atelier des Lumières in Paris. He believes such exhibitions will help traditional artworks to be exposed to a larger audience.

Tickets for the show begin from $30 for adults and $15 for children between ages 5-16. Children under 5 get in for free while seniors and military members are offered special prices.

This New York’s new digital art centre is run based on joint ownership by French museum manager Culturespaces and IMG, a global events, sports and talent management company.

As originally reported in (