How real-time passenger information can transform public transport

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Passengers are at the heart of public transport, which means it’s important for operators to ensure their transport networks are designed to suit the rider’s needs.

As such, real-time passenger information has become one of the most effective elements of intelligent transportation systems (ITS) for transit agencies to include in their operations.

But how does this work? Where can it be found? And how does it help?

How does real-time passenger information work?

Real-time passenger information (RTPI) mainly involves the display of accurate information on the arrival times of vehicles, as well as other relevant information, depending on the display.

This includes each vehicle set to arrive at the stop, the specific routes they’re taking, and how long until they arrive.

The information will also make riders aware of any delays or disruptions, as this will be adjusted in real time according to the data collected from the ITS.

The intelligent systems will be able to monitor things such as vehicle positional information, congestion, delays, vehicle speed, and much more, which all factor into the predicted arrival times.

Where can riders find real-time passenger information?

Riders can view RTPI on advanced solar-powered displays. These can be set up on the street, on-premise, on the platform, and on the vehicles.

This way, passengers will always have clear access to real-time updates on their journeys.

How can real-time passenger information improve transport operations?

RTPI can significantly enhance transit agencies and provide a more enjoyable rider experience. This leads to:

* More effective journey planning

Using RTPI can allow riders to plan their journeys more effectively as they’ll constantly have the most accurate information on the transportation network.

With preset schedules, certain things like delays or road closures can massively alter the arrival times of vehicles, and passengers will be unaware, if sticking to the predetermined schedule.

This can lead to inaccurate ideas about how long their journey will take and confusion if the vehicles don’t show up on time.

With RTPI, they’ll always know of any changes to the arrival times and can re-adjust their journeys accordingly.

* Improved awareness of journeys

RTPI also provides a way for transit agencies to keep their riders in the loop with any essential information on the services, routes, or transit agency.

This includes any important information on changes to routes, road closures, delays, and more journey-related changes.

For instance, this could mean informing riders of future closures for special events, or even reminding them of safety procedures or good practices when using public transport.

* Increased rider satisfaction and loyalty

Another way RTPI can improve transport operations is that it can increase rider satisfaction and loyalty.

There will likely be fewer complaints from passengers if they aren’t left waiting unknowingly for a vehicle to arrive. Being well-informed will provide them with a more enjoyable experience with that specific service.

As a result, they’ll be more inclined to ride with this network again, or even recommend it to other fellow passengers – therefore, increasing revenue.

By incorporating real-time passenger information into transportation networks, transit agencies can begin improving their riders’ experience, and thus, their public transport operations as a whole.

Why not consider incorporating ITS like this?

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Andy Jacob, Founder and CEO of The Jacob Group, brings over three decades of executive sales experience, having founded and led startups and high-growth companies. Recognized as an award-winning business innovator and sales visionary, Andy's distinctive business strategy approach has significantly influenced numerous enterprises. Throughout his career, he has played a pivotal role in the creation of thousands of jobs, positively impacting countless lives, and generating hundreds of millions in revenue. What sets Jacob apart is his unwavering commitment to delivering tangible results. Distinguished as the only business strategist globally who guarantees outcomes, his straightforward, no-nonsense approach has earned accolades from esteemed CEOs and Founders across America. Andy's expertise in the customer business cycle has positioned him as one of the foremost authorities in the field. Devoted to aiding companies in achieving remarkable business success, he has been featured as a guest expert on reputable media platforms such as CBS, ABC, NBC, Time Warner, and Bloomberg. Additionally, his companies have garnered attention from The Wall Street Journal. An Ernst and Young Entrepreneur of The Year Award Winner and Inc500 Award Winner, Andy's leadership in corporate strategy and transformative business practices has led to groundbreaking advancements in B2B and B2C sales, consumer finance, online customer acquisition, and consumer monetization. Demonstrating an astute ability to swiftly address complex business challenges, Andy Jacob is dedicated to providing business owners with prompt, effective solutions. He is the author of the online "Beautiful Start-Up Quiz" and actively engages as an investor, business owner, and entrepreneur. Beyond his business acumen, Andy's most cherished achievement lies in his role as a founding supporter and executive board member of The Friendship Circle-an organization dedicated to providing support, friendship, and inclusion for individuals with special needs. Alongside his wife, Kristin, Andy passionately supports various animal charities, underscoring his commitment to making a positive impact in both the business world and the community.