Video content is an important part of modern marketing strategies. According to LinkedIn research, videos are tremendously more effective than standard images and texts. One in two people engage with videos more than images and texts, and combining videos and a landing page can boost the conversion rate by at least 80%.ÂÂ
You can do various videos to reach your customer base and showcase your brand and its value. It’s also possible to create different types of marketing collateral, such as case studies, blog posts, and infographics from a single video. Yeah, that single video idea could be the gift that keeps giving.
However, you may need the services of an experienced company working with video production in Phoenix to create engaging and informative videos. It will save you time, resources and guarantee peace of mind knowing your project is in the hands of experienced professionals.
Hiring a professional video production company is the best option if you want to engage your audience in a big way. Here are some tips on creating marketing collateral from a single video.
Research your audience
Putting a video ad out without knowing your audience demographics, behavioral patterns, motivations, challenges, and pain points is like taking a shot in the dark. Find out about their interests and challenges and tailor your marketing collateral to speak their language and address their concerns.
You can use a research tool like Google Analytics, do old-school surveys, or snoop on your competition to see what they are doing right.
Identify your main message
Of course, you want to use your collateral to reach out to your audience, so figure out the message you want to tell them about your brand and create content that supports the message. You can tell them about the features and benefits of your product, your company’s values, or your brand’s story.
In any case, you need to show, not tell. Don’t tell all your secrets on camera, or you will lose your audience. If you want to keep them watching till the end, make things entertaining. If you pack too much information, your audience will get distracted and miss the key message.
Create different collateral
You can use the video as it is or breaks it down into smaller chunks to craft different marketing collaterals. Some of the most popular video marketing collaterals include:
* Video transcripts: Put a text version of your video on your blog or website
* Screenshot series: Grab screenshots from your video for use in infographics, presentations, or social media campaigns
* Infographics: Create visually appealing charts and graphs to summarize the key points in your video
* Blog post: Create a blog post expanding more on the items mentioned in your videos
* Case study: Share stories about how your products/services have transformed customers’ lives
Make the collateral aesthetic and easy to read
Make sure your collateral content is clear and concise, whether using text, video, infographics, or screenshots. In addition, use keywords that your audience will likely search for, whether on YouTube, Google, or social media.
Add call to action
Every great marketing content always includes a short and clear call to action, be it a call to sign up for a mailing list, visit your website or make a purchase. Don’t leave without telling your audience what you want them to do.
Lastly, promote your marketing collateral where your audience usually hangs out and use tracking tools to monitor engagement.
