Truffle Shuffle: DotCom Magazine Reveals Its Annual List of America’s Most Impactful Privately Held Companies – Truffle Shuffle Awarded 2023 Impact Company of The Year Award

    Jason McKinney_ Co-Founder and CEO_ Truffle Shuffle
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    SAN FRANCISCO, May 26, 2023 – DotCom Magazine today announced that The Truffle Shuffle has been selected to join its annual Impact Company of The Year List For 2023. The DotCom Magazine Impact Company of The Year 2023 Award celebrates the most important segment of the economy – America’s privately owned companies whose Founders, CEOs and Amazing Team Members are making an important impact in the economy.

    DotCom Magazine has honored Truffle Shuffle as making a positive difference in an incredibly unique year. The DotCom Magazine 2023 Impact Company of The Year Awards celebrates shapeshifting entrepreneurs and their companies. When a company makes an impact, not only are they helping their clients, but they are also helping the world become a better place.

    Andy Jacob, CEO of DotCom Magazine says, “We appreciate the selfless commitment that leaders and entrepreneurs make to their brand. We are honored to award great companies our DotCom Magazine 2023 Impact Company of The Year Award. At DotCom Magazine, we believe entrepreneurs are the heartbeat of the world in so many ways. We believe it is a world where risktakers must be lauded, saluted, and respected. 2023 is an incredibly unique year in so many ways. Companies have so many ways to make an impact, and that’s why each company’s unique impact is so important than ever before. Our award winners have courage and an unyielding passion to grow and contribute in incredibly unique ways.

    Jacob continues, “In 2023, everyone talks about uncertain times. In 2023, we believe it is the leaders of impactful companies that stick their head up above the crowd, and say “we can do this”, “we will get it done”, “we will make this happen”, “we are willing to pay the price, and “we will turn uncertainty into opportunity. Our award winners are selected for leadership. Their company leads and their business system leads, we consider our award winners lamplighters. We believe we need more courageous entrepreneurs bringing light into the world by building compelling companies that make a difference.

    “It’s a distinct honor to be recognized among such a respected group of privately owned companies that are moving the needle on business strategy and making significant impact on the economy. We’d like to thank DotCom Magazine for recognizing how important it is to align profits, strategy and vision with positive impact that extends beyond board rooms and balance sheets,” said Jason McKinney, Co-Founder and CEO, Truffle Shuffle. “We’d also like to thank all of the organizations and individuals we’ve had the privilege of working with over the past year. In the spirit of partnership, Truffle Shuffle’s work is truly a shared collective that is empowered by our network of beloved clients and partners – who inspire business excellence every day and every step of the way.”

    About The Truffle Shuffle: The first idea for Truffle Shuffle was an app that chefs could order truffles directly from the hunters and we would cut out the greedy and dishonest middlemen. We started in 2018 by sending a friend to Italy and having them ship truffles back to us and we would go directly to the Michelin star restaurants we knew were using Truffles. We would then tell them the stories about the hunters. Through a ridiculous amount of sheer hustle, we were able to break 6 figures in our first 90 days of business.
    In 2019, we wanted to launch a product line and on my honeymoon with Sarah, we met a family that had made the most amazing Balinese Salt that I brought home. Once home, we mixed in our truffles and when we tasted it, we knew we were on to something. The first thing I told Tyler was that this was how we were going to make our first million dollars (I was wrong but a little right!). We ended up landing a deal with Whole Foods and we went to work making a product and learning how to do product demos. We were supposed to get a call in the beginning of 2020 whether or not they would put Truffle Shuffle into every Whole Foods store. That call came at the end of February 2020…
    In March of 2020, we were so excited!!! We thought we had made it! We went full force making the product by hand and patiently waiting for the email with the purchase orders. Our excitement started to get a little confused with word about something called Covid-19. We told ourselves that as long as restaurants are open, they will continue to order truffles. So we order 20# of the finest black winter truffles and the day they landed, the shelter in place went into effect for California. In a matter of three days every trade show we were going to was canceled. Whole Foods called and canceled their orders and every restaurant we worked with shut down.
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    About DotCom Magazine DotCom Magazine is a leading news platform providing news and unique interviews with newsmakers, thought leaders, and entrepreneurs. At DotCom Magazine, we put people with entrepreneurial spirit at the heart of every story. We take an “entrepreneur’s first” approach in everything we report and every interview we conduct. We cover real entrepreneur stories from visionaries that are making a difference. Regardless of who the entrepreneur is, where they live, or what they are doing, if it’s interesting and newsworthy, DotCom Magazine covers it. The people at DotCom Magazine considers the newsworthiness of the story and what our readers want to learn about. If something is important to our readers, it’s important to us. We report in a reliable and easy to understand voice. DotCom Magazine offers news with our locally staffed newsroom and is digitally read throughout the world. We are committed to listening to our readers to make sure we’re as open and responsive as possible.

    About the DotCom Magazine Impact Company of The Year Awards: DotCom Magazine celebrates the remarkable achievements of today’s entrepreneurial superstars — the privately held small businesses that drive our economy. At DotCom Magazine, we believe that the entrepreneurs of the world are the real superstars. We celebrate the risk takers that are committed to building a great company. From startups to more mature companies, from companies’ juts putting income on the books to companies with revenues in the millions and tens of millions, if a company is making an impact, DotCom Magazine is going to report on it. The 2023 Impact Company Awards are open to all companies for consideration. For more information visit


    Jason McKinney