Israel-based Startups Crushing It

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BreezoMeter is focused on monitoring the quality of air in the atmosphere while its target is to engineer the improvement of people’s health through the use of atmospheric data acquired through a variety of sources. These sources include AI, machine learning algorithms a d multiple sensing stations.

Tech giant Google announced the addition of Israeli startup BreezoMeter into its roster on Tuesday. The Israeli company monitors the quality of air in the atmosphere and engineers the improvement of people’s health through the use of atmospheric data acquired through a variety of sources including multiple sensing stations, AI, and machine-learning algorithms that are trained to identify different types of pollutants. Although the cost of this transaction remains undisclosed, it is expected to be somewhere between $200 million to $250 million.

Google is not a neophyte in the environmental front. The tech giant has been quite active in impacting the world with environmental insights over the years. Some of Google’s past efforts include Explorer, Google Earth Engine, and the Air View project. The BreezoMeter deal is yet another landmark move from Google to give environmental insights to the global community through people, organizations and policymakers.

Environmental engineer and BreezoMeter CEO Ran Korber and the company’s CTO Emil Fisher cofounded BreezoMeter in 2014. BreezoMeter is primarily concerned with air quality. It uses its technology to observe air quality and report its observations to equip proactive citizens.

Prior to this Google transaction, BreezoMeter was funded to the tune of $45 million thanks to a $30 million Series C funding round led by Fortissimo Capital in June 2021 in a round led by Fortissimo Capital. Other long term investors who participated in this round were Entrée Capital, JumpSpeed Ventures, Axess Ventures, Idinvest Partners, Goldcare Ventures, and Launchpad Digital Health.

BreezoMeter’s technology has gained wide acceptance in its sphere of influence. Some of the companies in BreezoMeter’s roster using its technology runs into hundreds and they include AstraZeneca, Bosch, Dyson, L’Oréal, Verizon Media, and L’Oréal. These companies use BreezoMeter’s Air pollution, Pollen and Fire APIs to roll out air quality advice to consumers through different sources and connected experiences which includes mobile apps, smart home IoT devices, etc. Although air quality testing has been accessible for a long time, as far back as the 1900s, the absence of advanced technological influence has restricted its coverage. This restriction problem is what BreezoMeter’s technology has solved for many companies.

Speaking on BreezoMeter’s innovation,
CEO Korber confirmed that while U.S sensors are only feasible in major cities but not the rural areas, Israel sensors are spread wide across the country but detects only a type of air pollutant. With BreezoMeter’s technology artificial intelligence and machine learning is used to scrutinize and detect every type of pollutant from any activity. This detection runs as deep as atmospheric pollutants like power plant emissions, and wildfires. This technology also aggregates data on traffic congestion.

BreezoMeter’s intention is explicitly expressed. According to Korber: “Our goal is to make people informed of their environment, understand their impact on the environment, and educate them on how and when to use medicine and health products properly.”

Since 2014 when the company started, the company has consistently tried to drive health awareness and has succeeded relatively. The Covid-19 pandemic may have also contributed to the observable improvement in health awareness, and the demand for BreezoMeter’s product although BreezoMeter already had reputable companies on its roster between 2016 and 2017.

As originally reported in (