In today’s economy, promoting your business the right way can determine the success of your company and its future. With so many options available, how is it possible that certain businesses are struggling? The answer is simple; they lack the knowledge on how to utilize the many techniques and make the best out of what they’ve got. To find out more, read on as we’ll discuss some ideas and ways to promote your business in a unique and innovative way.ÂÂ
Present your services on sites that offer free ads
Many websites advertise your company or the services you provide and place your business in the category of similar ads, completely free of charge. Such sites have their own interest in making money through the premium list, and they will charge for that service, but you can get regular visibility without spending a single dime. Also, one of the ways, although not completely free, can be the help of products/services through websites of affiliate programs. In both cases, the good thing is that a potential customer will be able to find a link to your website, a picture of your products, or basic information about the services you offer.
Compose a press release for every new thing you have to present
If you have something to announce to potential customers, put together a simple PR release, and then post it on some of the sites that collect these types of announcements and market them for free. Become the social media PR for your new business. Make your post clear and enticing. If you have good PR skills, your announcement may be picked up by some of the mainstream media, giving you free promotion in front of an audience of millions.
Free gifts and promotional materialsÂÂ
One way of spreading awareness regarding your brand is to hand out free gifts and promotional material. It can be something as simple as a pencil or a T-shirt or more luxurious items depending on the type of service or product you offer and sell. These items have a certain appeal to your customers, even if it’s something as insignificant and small as a notebook. The idea is to leave an impression, and the next time your name is mentioned, customers will make a connection with something familiar they held in their hand or used (e.g. a pencil), associating the theme of discussion with your brand. The best part of this idea is the chance for using personalized designs, which can leave a special and unique impression on your customers. Take pins, for example. They are like small tokens that everyone can carry around. Their artistic value and pop-culture status give them iconic status. Pins are practical, easy to “pin” wherever needed, and can last a long time. They are like little emblems, representing your business in a unique and inventive way. And the best part is, you can ask for a variety of materials. For example, if you own a mechanic’s store, the appropriate pin would be a stainless steel one in the shape of a motor engine with the name engraved at the bottom.ÂÂ
The options are almost endless and it really comes down to your own personal preference, taste, and choice.ÂÂ
Accounts on social networks are a “must have”
You started a business, but you don’t have a Facebook page, a Twitter account, or a LinkedIn profile? What a rookie mistake. First, these are pages with extremely high Google rankings. Opening an account on social networks has become a necessity to get off to a good start and market your business. Facebook and Twitter, for example, provide the possibility of direct communication with customers via chat or “online”, which is a huge advantage and should be used.
Leave comments on blogs and forums
Don’t hesitate to read and comment on blogs that have any connection, even an indirect one, to your business. Take 30 minutes a day, leave a few comments on the latest posts, and you will always have the opportunity to post a link to your website or your page on one of the social networks in one of the comments. This is also great for your site’s SEO.
Use YouTube
Try to create video content to present your company, product, or service and post it on YouTube and other social networks. There are many free tools that will help you with this. A Flickr account allows you to present what you do through interesting photos, and its advantage is that all the information is in one place. You can create photo albums to show the world what you do and how you do it, and you can leave a link to your website or social media accounts.
The only thing left to do is get to work and start working on an effective marketing strategy to get your name out there and spread awareness about your brand.
