Is All Venture Money The Same?

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There is a common notion among start-ups that money is the ultimate tool for implementing those big ideas that can change the world. It is the biggest hurdle start-ups strive to cross, and it usually seem like once it is crossed all i’s will be dotted, and all t’s will be crossed. Companies equate success to raising capital for building their desired  business.

Tech companies are accessing billions of dollars right now, and these are the best times, based on the experience the start-up ecosystem is witnessing. Everyone Is hyped up about capital. To some extent raising capital is all it is capped to be as it can usher in game changing funds for start-ups.  From another perspective, these venture capitals are not always suitable for all start-ups. Accessing venture capital has an ugly side to it which makes it unsuitable for certain businesses. Let us run through the good, and the bad quickly.

One of the most powerful skills that has become indispensable for start-ups is writing Pitch Decks. The start-up ecosystem is currently generating unprecedented amounts of Pitch Decks as a testament to the proliferation of start-ups globally.

For the most, these Pitch Decks are colourfully written to attract capital, and almost exposes the ignorance of founders. The temptation to access venture capital is easily identifiable in the almost desperate, and elaborate concoction written, but these documents seems to be oblivious of the stringent conditions attached to accessing venture capital. There is a problem that cannot easily go away; once you begin running on venture capital, stepping out becomes a difficult task.

To state this simply, most founders are ignorant of the peculiarities of venture capital. This is quite disturbing because venture capital partners are business investors, and investors have an angle. As a start-up founder, if you are ignorant of why your venture capital partner is interested in your business, then you should not even consider being  partners in the first place. As  a start-up you are required to understand your potential customer before selling an idea to them.

Now we will try to break  the whole process down.

What is the source of funds for venture capital partners?

To become knowledgeable as you attempt to raise venture capital, also seek to identify the angle of VCs. Capital Managers recognize the high-risk asset class status of venture capital before deciding to invest. They recognize the implication of their decision.

Fund Managers who invest in venture  capital  become  limited  partners. Usually their invested funds are gathered from various sources which could range from University endowment funds, pension funds, or even the purse of the big corporations, to name a few. Their angle is to ensure that these funds accessed from different sources grows. Limited partners do not just seek the growth of their funds, but these growth must match prevailing inflation else the purchasing power of the capital pool diminishes. If the purchasing power diminishes the source of the capital looses money, and the fund Manager loses their job.

So this is how the angle of the VCs are charted, fund managers are mandated to grow their capital pool by 9% annually. To ensure that the growth of this capital pool matches up with the prevailing inflation rate in the country, lower-risk assets classes are more attractive. This is particularly effective for lower-inflation  environments.

The fund managers spread the capital  pool to low risk businesses which may include banks, bonds, and the index and tracker funds with a grasp of the stock market.

A much smaller part of the funds is reserved for high risk investments. It is a smaller part in the sense that it is dispensable. While the fund Manager can afford to loose this, there is an aspiration that the high risk investment will also present the opportunity for a high reward. The expectation is that the investment triples in worth or even performs much better than this. Start-up founders must therefore understand the process of venture capital, and the psyche of the investor before embracing the opportunity.

Courtesy:

https://techcrunch.com/2022/08/17/how-venture-capital-works/

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Andy Jacob, Founder and CEO of The Jacob Group, brings over three decades of executive sales experience, having founded and led startups and high-growth companies. Recognized as an award-winning business innovator and sales visionary, Andy's distinctive business strategy approach has significantly influenced numerous enterprises. Throughout his career, he has played a pivotal role in the creation of thousands of jobs, positively impacting countless lives, and generating hundreds of millions in revenue. What sets Jacob apart is his unwavering commitment to delivering tangible results. Distinguished as the only business strategist globally who guarantees outcomes, his straightforward, no-nonsense approach has earned accolades from esteemed CEOs and Founders across America. Andy's expertise in the customer business cycle has positioned him as one of the foremost authorities in the field. Devoted to aiding companies in achieving remarkable business success, he has been featured as a guest expert on reputable media platforms such as CBS, ABC, NBC, Time Warner, and Bloomberg. Additionally, his companies have garnered attention from The Wall Street Journal. An Ernst and Young Entrepreneur of The Year Award Winner and Inc500 Award Winner, Andy's leadership in corporate strategy and transformative business practices has led to groundbreaking advancements in B2B and B2C sales, consumer finance, online customer acquisition, and consumer monetization. Demonstrating an astute ability to swiftly address complex business challenges, Andy Jacob is dedicated to providing business owners with prompt, effective solutions. He is the author of the online "Beautiful Start-Up Quiz" and actively engages as an investor, business owner, and entrepreneur. Beyond his business acumen, Andy's most cherished achievement lies in his role as a founding supporter and executive board member of The Friendship Circle-an organization dedicated to providing support, friendship, and inclusion for individuals with special needs. Alongside his wife, Kristin, Andy passionately supports various animal charities, underscoring his commitment to making a positive impact in both the business world and the community.