Matt Wasserlauf – CEO and Founder – Blockboard, A DotCom Magazine Exclusive Interview

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Blockboard: The Next Generation of Brand Engagement and Digital Storytelling.

Blockboard exists to remove friction and distance between advertiser and target customer. We do this by providing multiple key advertiser services in one place; creative production, asset distribution, ad serving, campaign management, verification and measurement.

BLOCKBOARD STUDIOS

Blockboard has a rich history in producing bespoke video content for major brand advertisers. From :30 seconds to 30 minutes or longer, Blockboard creates engaging, relevant and customized content according to the needs of the brand. We believe that harnessing the power of frequency across all devices is the next frontier in video advertising. Reach tells, Frequency sells. The challenge is making the creative asset nimble enough to properly exploit multiple consumer touches.

?The Blockboard production process is fast, cost efficient and effective. We have created customized multi-episode programs for major CPG companies, :15 and :30 second ads for a major coffee brand, an interview series with famous comedians for a major healthcare provider to name just a few.

20+ Years of Production Experience
? Short-form/High Quality
? Custom, Bespoke Content
? Distribution: Data-targeted
? Measurable
? Blockchain Transparency

BLOCKBOARD MEDIA

The pandemic has created new media consumption habits, especially around streaming video. eMarketer projects that the number of non-pay tv households will surpass the traditional pay tv household in 2022. Blockboard is perfectly positioned to help your brand leverage the new opportunities created by this consumer shift in video consumption.

?Blockboard distributes the ad/content we produce for you or your own creative across our powerful CTV/OTT network. Cookie-less tracking allows us to verify impressions and manage frequency across all devices and all publishers. Our clients have generated multiple success stories by re-targeting CTV users ( Tell) with call to action ads (Sell). One client, a toy distributor, sold out of all its advertised inventory with 5 days left in the campaign by using Blockboard’s Tell & Sell Re-targeting program.

Multi-screen Premium Video Network
? 1000+ Apps & Media on OTT and Social
? 150mm+ Unique reach per month
? 450mm+ streams per month
? 60mm OTT reach
? Distribution to all streaming devices, smart TVs & Consoles
? Precision Targeting

MYBLOCKBOARD

MyBlockboard is the perfect platform for clients looking to harness new ways to reach and influence potential customers in this time of rapid disruption.

?MyBlockboard is a proprietary story management platform that allows you to plan, buy, activate, serve, verify and measure your brand narratives across all screens and all publishers. We are 100% transparent and will provide access to all impression data that is verified via blockchain. This is the exact opposite of the “black box” operating philosophy we’ve all become accustomed to in the rise of programmatic trading. Transparency. For real.

Proprietary platform powered by Blockchain
? Campaign management
? Content Distribution
? Creative asset management
? All impressions verified through Blockchain

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Andy Jacob, Founder and CEO of The Jacob Group, brings over three decades of executive sales experience, having founded and led startups and high-growth companies. Recognized as an award-winning business innovator and sales visionary, Andy's distinctive business strategy approach has significantly influenced numerous enterprises. Throughout his career, he has played a pivotal role in the creation of thousands of jobs, positively impacting countless lives, and generating hundreds of millions in revenue. What sets Jacob apart is his unwavering commitment to delivering tangible results. Distinguished as the only business strategist globally who guarantees outcomes, his straightforward, no-nonsense approach has earned accolades from esteemed CEOs and Founders across America. Andy's expertise in the customer business cycle has positioned him as one of the foremost authorities in the field. Devoted to aiding companies in achieving remarkable business success, he has been featured as a guest expert on reputable media platforms such as CBS, ABC, NBC, Time Warner, and Bloomberg. Additionally, his companies have garnered attention from The Wall Street Journal. An Ernst and Young Entrepreneur of The Year Award Winner and Inc500 Award Winner, Andy's leadership in corporate strategy and transformative business practices has led to groundbreaking advancements in B2B and B2C sales, consumer finance, online customer acquisition, and consumer monetization. Demonstrating an astute ability to swiftly address complex business challenges, Andy Jacob is dedicated to providing business owners with prompt, effective solutions. He is the author of the online "Beautiful Start-Up Quiz" and actively engages as an investor, business owner, and entrepreneur. Beyond his business acumen, Andy's most cherished achievement lies in his role as a founding supporter and executive board member of The Friendship Circle-an organization dedicated to providing support, friendship, and inclusion for individuals with special needs. Alongside his wife, Kristin, Andy passionately supports various animal charities, underscoring his commitment to making a positive impact in both the business world and the community.