Chris Fawcett, Founder& President, Third Marble Marketing, A DotCom Magazine Exclusive Interview
With 24 years of direct marketing experience and 21 years of internet marketing experience, Chris decided to start Third Marble Marketing in September of 2009 with the goal of helping small business owners get their fair share of marketing on the internet. Chris is considered a veteran in the internet space. He has been involved in internet marketing for as long as internet marketing has been around. Prior to starting Third Marble Marketing, Chris spent 9 years at First STREET, Inc. in Colonial Heights, VA as their VP & COO of Marketing. Chris lead all the company’s direct marketing efforts, including the marketing and development of their $10 million e-commerce website dedicated to helping senior citizens stay in their home longer. He understood the unique product line he was selling and the niche customer base to create innovative marketing strategies to increase sales year over year. In 2005, Chris re-designed the company’s website and won one of the nationally coveted “Internet Retailer’s Top 50 Best of the Web” Awards, joining the ranks of such online retailers as Best Buy and Amazon. Before joining First STREET, Chris spent 3 years as the Director of Marketing and E-commerce at J.Jill in Boston, MA where he developed J.Jill’s first e-commerce website. In its first year of operation, the website, www.jjill.com, generated $80 million in sales for the company through marketing strategies Chris developed. Chris started his marketing career with a national marketer of innovative lifestyle products called Comtrad in 1992 and helped launch their first website in 1995 (before Amazon.com sold their first book). Chris proudly graduated from Virginia Tech with a Masters Degree in Operation Research and Bachelors in Industrial and Systems Engineering.

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