Peter Boyd is the CEO of PaperStreet Web Design. Peter is a thought leader, influencer, visionary, and successful entrepreneur. Peter provides the leadership and energy that has inspired the creation of PaperStreet Web Design. Peter Boyd joins other leading CEOs and Founders taking part in our Leader Roundtable Interview Series. The DotCom Magazine editorial team is delighted to have Peter join us for our Leader Roundtable Interview.
Peter, thank you so much for taking the time out of your busy day for this interview about your company, leadership, and entrepreneurship.
1. Peter, please tell us about PaperStreet Web Design. What is the elevator pitch?
A law firm’s website is the most important marketing asset. It should be a unique reflection of their firm, not a cookie-cutter copy.
PaperStreet knows what works for busy lawyers and law firms. Founded by a lawyer, for lawyers, we understand – and anticipate – their needs
For nearly two decades, we have designed over 1,500 custom websites and managed hundreds of Internet marketing campaigns.
2. What is the one thing that makes PaperStreet Web Design great?
We make websites for lawyers that people love. You should know a PaperStreet site within seconds, the feel, the look, the attention to detail. It should be a unique reflection of your company, not a cookie-cutter copy of your competitors.
3. Please tell us what is the key to being a great entrepreneur?
As an entrepreneur, you are going to wear many hats. You need to make sure that you can switch roles quickly and enthusiastically. Some days you will be Client Relations, some days the CEO, some days you will be taking out the garbage (or solving trash issues dumped on you). This is the role that you signed up for, just realize it and embrace the role.
4. What is the best advice can you give to a young entrepreneur just starting out with a new venture?
Figure out a way to make your service a reoccurring subscription. Even if your business is a service, there are ways to make it a monthly reoccurring revenue stream. Without a subscription base, you will be left with high and low months of revenue. With a subscription service, this helps balance your revenue and grow your business.
5. What is the one thing that you, as a person, want to be known for?
I want to be known as creating a family first company. Work is not everything. You should not have to work 10 hour days just to succeed. You should not have to miss family events. We strive for a work-life balance and working about 35 to 40 hours per week.
6. When building a business, what is the one most important thing to keep in mind at all times?
You need to make sure that your clients are happy. Give them something extra on each project. Go the extra mile to make the design better, the service better, or the training better. If clients are happy, you will get referrals and you can build a business based on referrals.
7. When hiring employees, what is the one most important thing you look for?
We do not want drama at our office. We will gladly pick someone who is reliable, dedicated, and enthusiastic over a talented person who creates drama. Showing up, getting work done, and being reliable is the key to success.
8. What is your “Why”? Why do you get up in the morning?
Along with my team, we have built PaperStreet over the last 18 years into a nice company. I get up in the morning to make sure it can continue to succeed.
9. What is the one thing that makes a great company?
Everyone probably says “the people.” They do this because it is true. The people who make up our team are a great group. They are dedicated to providing the best service to our clients and building the best platform for our clients.
10. What is the one thing that makes a great leader?
You must set expectations on every project, task, and role. If you don’t set expectations, then that leads to upset clients, teammates, and eventually a failed business.
Peter Boyd, thank you so much for participating in the DotCom Magazine Leader Roundtable Interview Series. We very much appreciate the time you spent helping our readers learn more about what it takes to build a great company and become a great leader. We wish you, your family, and of course PaperStreet Web Design, nothing but the best.