Lose Your Morning Coffee Capsules!

Coffee Capsules
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By now almost everyone is tired of seeing aluminium, and plastic capsules used for coffee making. One of the legacies of the modern kitchen inventions is  that using pre-ground coffee, grinding coffee beans or using the typical beans-to-cup machines have become too time consuming, and energy exerting for a lot of coffee enthusiasts.

This is where Migros has emerged to save the day. The Swiss coffee brand has now launched its CoffeeB machine. The CoffeeB machine replaces Capsules we are accustomed to with Coffee Balls. Coffee enthusiasts have been torn between continuing with the convenience capsules offer, and the attractiveness of grinding your beans which is rapidly spreading. The CoffeeB machine is the nexus where these two meet.

The world has evolved to an era of circular economy, and the Coffee Ball is an evolution of the capsule system. Not only does this innovation not make use of capsules, it generates zero waste. The Coffee Ball is also the first of its kind.

The Swiss makers of the Coffee Ball have expressed their mission as revolutionizing an industry plagued by colossal waste”. This is an action plan targeting the supposed 100,000 tons of waste attributed to capsule-coffee consumers. Most coffee pods end up in the waste basket even though some are recyclable, and biodegradable.

The CoffeeB  is the future of capsule coffee, and fortunately it eliminates the need for capsules. Speaking on CoffeeB, one of its developers Dr. Caroline Siefarth identified the company’s aim as being to “revolutionize the way the world drinks ssingle-serve coffee”.

The research into making CoffeeB took five years at least. It involves a complex process of compressing coffee balls resulting in a colourless, tasteless, seaweed-based layer insulated from flavour loss. The coffee capsule waste can be converted into compost.

CoffeeB is the first of it’s kind, and is currently the only coffee capsule of it’s kind being produced. The company also started out with eight distinct blends including its punchy espresso, and balanced lungos. People will catch on if this product is all it is cracked up to be, and best believe that it is. However what will become of the coffee machines in most homes if CoffeeB, and similar products take over completely? Your guess is as good as mine! It will still frustrate the campaign for a circular economy.

As originally reported in (https://techcrunch.com/2022/09/09/bye-capsules/)

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Andy Jacob, Founder and CEO of The Jacob Group, brings over three decades of executive sales experience, having founded and led startups and high-growth companies. Recognized as an award-winning business innovator and sales visionary, Andy's distinctive business strategy approach has significantly influenced numerous enterprises. Throughout his career, he has played a pivotal role in the creation of thousands of jobs, positively impacting countless lives, and generating hundreds of millions in revenue. What sets Jacob apart is his unwavering commitment to delivering tangible results. Distinguished as the only business strategist globally who guarantees outcomes, his straightforward, no-nonsense approach has earned accolades from esteemed CEOs and Founders across America. Andy's expertise in the customer business cycle has positioned him as one of the foremost authorities in the field. Devoted to aiding companies in achieving remarkable business success, he has been featured as a guest expert on reputable media platforms such as CBS, ABC, NBC, Time Warner, and Bloomberg. Additionally, his companies have garnered attention from The Wall Street Journal. An Ernst and Young Entrepreneur of The Year Award Winner and Inc500 Award Winner, Andy's leadership in corporate strategy and transformative business practices has led to groundbreaking advancements in B2B and B2C sales, consumer finance, online customer acquisition, and consumer monetization. Demonstrating an astute ability to swiftly address complex business challenges, Andy Jacob is dedicated to providing business owners with prompt, effective solutions. He is the author of the online "Beautiful Start-Up Quiz" and actively engages as an investor, business owner, and entrepreneur. Beyond his business acumen, Andy's most cherished achievement lies in his role as a founding supporter and executive board member of The Friendship Circle-an organization dedicated to providing support, friendship, and inclusion for individuals with special needs. Alongside his wife, Kristin, Andy passionately supports various animal charities, underscoring his commitment to making a positive impact in both the business world and the community.