A look at how The Backpackster is reshaping advertising and creating
opportunities for individuals, led by the visionary Gastón Corbala.
There’s no shortage of innovation in the tech world these days, but every so
often, an idea comes along that makes you stop and think, “Why didn’t
anyone do this before?” The Backpackster, founded by Gastón Corbala, is
exactly that kind of idea. It’s simple yet bold, practical yet visionary, and it’s
poised to change both how we advertise and how individuals can earn
money—all while taking a walk.
Walking Into Opportunity
At its core, The Backpackster turns everyday people into walking billboards.
But it’s so much more than that. Corbala’s vision is to empower individuals—
especially those from welfare organizations—by providing them with an
opportunity to earn extra income simply by walking. Whether it’s through
busy city streets, stadiums, college campuses or Times Square walkers
carry digital advertisements on their backs, delivering messages from
brands in a way that’s personal, interactive, and—most importantly—hyperlocal.
But here’s where it gets exciting: The Backpackster isn’t just another out-ofhome advertising platform. What makes it truly revolutionary is its ability to
capture real-time data—not just from mobile devices, but from the people
themselves. Corbala’s tech allows for data collection from individuals who
may not even have a smartphone or who are typically off the digital grid.
This offers advertisers more reliable insights than traditional platforms that
rely solely on mobile IDs. It’s an untapped opportunity in a world where
advertisers are constantly looking for new ways to connect with consumers.
“We’ve built something that allows advertisers to get more than just
impressions,” Corbala explains. “We’re giving them real, live data, not just
from devices, but from people—whether they’re connected or not.” That’s a
game-changer for the advertising industry, and it’s hard not to feel excited
about what that means for the future of targeted, effective campaigns.
Empowering Communities Through Technology
The genius of The Backpackster lies in its accessibility. By partnering with
welfare organizations, Corbala ensures that anyone can participate—no car,
no advanced tech devices required. The platform gives people from
underserved communities a way to earn income in a way that’s simple and
flexible. All they need to do is walk.
But it’s not just about earning a paycheck. Walkers also receive exclusive
offers and discounts from advertisers, making their participation even more
rewarding. It’s a win-win for everyone involved: walkers get paid,
advertisers reach their audience in a more meaningful way, and
communities benefit from increased engagement.
“The Backpackster is about more than just advertising,” says Corbala. “It’s
about creating opportunities for people. It’s about health, community, and
connecting brands with consumers in a way that’s never been done before.”
Beyond Mobile: The Future of Advertising
What really sets The Backpackster apart is its data-capturing capabilities.
In an industry where most out-of-home advertising is limited to tracking
mobile devices, The Backpackster takes things a step further. Thanks to
advanced biometric and geospatial technology, it can gather data not just
from mobile IDs, but from people without devices, making its analytics more
reliable than anything currently available in out-of-home advertising.
This is a leap forward for brands looking to make smarter, data-driven
decisions. With The Backpackster, advertisers get a more comprehensive
view of their campaign performance, reaching audiences that were
previously hard to measure. “We’re moving beyond the limitations of
mobile,” says Corbala. “We can track and engage with people whether
they’re online or not. It’s a new frontier for advertising, and we’re just getting
started.”
A Vision for the Future
For Gastón Corbala, The Backpackster isn’t just a business—it’s part of a
larger vision. He’s spent years building innovative companies, and this one
is especially close to his heart. It’s about empowering people, giving them a
way to earn income while promoting a healthier lifestyle, and connecting
brands with their audiences in more meaningful ways.
His ultimate goal? To use technology not just for profit, but for positive
impact. Corbala’s future plans include The Garden of Peace, a project
focused on preserving ancient philosophies and fostering a better, more
connected world. It’s clear that The Backpackster is just the beginning of
something much larger.
Ready to Walk Into the Future?
The Backpackster is more than just an idea—it’s a glimpse into the future of
advertising and community engagement. With its unique blend of
technology, data-driven insights, and human interaction, it’s a platform that
empowers individuals while delivering exceptional value to brands. And as
Gastón Corbala continues to build out this exciting vision, there’s no doubt
that The Backpackster will be a name to watch.
So, what are you waiting for? Whether you’re a walker looking to earn extra
income, a brand seeking more impactful advertising, or just someone
curious about where the next big thing in tech is headed—The Backpackster
is here, and it’s taking the ad world by storm, one step at a time.
