6 Tips for Making Your Business Networking Event a Success

Business Networking Event
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When you pivot from attending networking events to hosting your own, you’ll realize that you’ve become a leader within your business community. It is your responsibility to bring entrepreneurs together and encourage meaningful interactions, but this is easier said than done. To help point you in the right direction, we’ve put together six tips for making your business networking event a success.

Get the Topic Right

The best networking events focus on relevant topics, so put some feelers out to find out what the business world is talking about. If the topic is pretty wide, make sure you’re introducing new perspectives. A great way to decide on a topic is with a business survey platform, which will allow you to send Q&As, tasks, and polls.

Find a Suitable Venue

Choosing an event space in Portland, for example, is relatively easy, but you need to ensure it’s easy to find, comfortable, affordable, and has plenty of parking. Before starting your search, take a look at your guestlist to avoid spending money on a venue that’s too large, which would also give the impression that your event isn’t well attended.

Have a Simple Check-In Process

You need a way to monitor the success of your event, so implement a smooth check-in process. You can either do this with a simple clipboard register asking for names and email addresses (optional) or you can use an app so that guests can do it from their smartphones. Whichever method you choose, make sure you have name tags and boxes of pens available.

Use Technology to Boost Efficiency

Every industry has been influenced by technology, and people almost expect to see it being used in 2023. By implementing intuitive mobile apps into your event, you’ll save plenty of time and impress your guests. For example, there are many networking matchmaking apps that allow visitors to upload a profile, which can be browsed by others and used to start interactions.

You can even use technology to expand your networking event on a global scale. Thanks to innovations in video conferencing software, you can welcome speakers from anywhere in the world, which will help you introduce that unique angle we mentioned above.

Facilitate Interactions

The whole purpose of a networking event is to make meaningful connections, which won’t happen if nobody is talking. Spend time introducing yourself to every guest and listen carefully to answers about their background. While you’re working the room, you will soon figure out which guests will benefit from meeting each other – all you have to do is make it happen. Monitor all of these new connections and follow up later to find out how everything went.

While you’re busy meeting people and gathering information to facilitate interactions between your guests, you don’t want the rest of the room to be quiet. Therefore, you should consider hiring anchors, which are guests with a sole person to make sure nobody is sitting about not talking to anyone. The people you hire must have fantastic listening skills, and then have the ability to bring people together.

Receive Feedback

You won’t know if your event is a success until it’s finished, and the only way to gauge the success is by asking for feedback from guests. Using the contact details gathered during check-in, send out emails asking what people thought and if they’ve got insights for making improvements in the future. If you stick to this formula for every event, success is almost guaranteed.

Networking events are an essential part of being an entrepreneur in 2023, but the format for such events has changed over recent years. To make your event a true success, you have the find the perfect venue and be willing to welcome technology.

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Andy Jacob, Founder and CEO of The Jacob Group, brings over three decades of executive sales experience, having founded and led startups and high-growth companies. Recognized as an award-winning business innovator and sales visionary, Andy's distinctive business strategy approach has significantly influenced numerous enterprises. Throughout his career, he has played a pivotal role in the creation of thousands of jobs, positively impacting countless lives, and generating hundreds of millions in revenue. What sets Jacob apart is his unwavering commitment to delivering tangible results. Distinguished as the only business strategist globally who guarantees outcomes, his straightforward, no-nonsense approach has earned accolades from esteemed CEOs and Founders across America. Andy's expertise in the customer business cycle has positioned him as one of the foremost authorities in the field. Devoted to aiding companies in achieving remarkable business success, he has been featured as a guest expert on reputable media platforms such as CBS, ABC, NBC, Time Warner, and Bloomberg. Additionally, his companies have garnered attention from The Wall Street Journal. An Ernst and Young Entrepreneur of The Year Award Winner and Inc500 Award Winner, Andy's leadership in corporate strategy and transformative business practices has led to groundbreaking advancements in B2B and B2C sales, consumer finance, online customer acquisition, and consumer monetization. Demonstrating an astute ability to swiftly address complex business challenges, Andy Jacob is dedicated to providing business owners with prompt, effective solutions. He is the author of the online "Beautiful Start-Up Quiz" and actively engages as an investor, business owner, and entrepreneur. Beyond his business acumen, Andy's most cherished achievement lies in his role as a founding supporter and executive board member of The Friendship Circle-an organization dedicated to providing support, friendship, and inclusion for individuals with special needs. Alongside his wife, Kristin, Andy passionately supports various animal charities, underscoring his commitment to making a positive impact in both the business world and the community.