To become a successful marketing agency that delivers an effective service for every client, there’s one crucial thing you need – the right marketing analytics tool.
But with such a wide range to choose from, how can you be sure you’re implementing the right software?
We’ve got the answer – call tracking software.
Read on to find out how this software works and why it’s the right choice for your marketing agency.
How does call tracking software work?
Call tracking software is used to give you full visibility over every customer call, along with a clear overview of your entire marketing performance.
The software allows you to track every customer call you receive, and trace each call to the marketing campaigns that produced them. You’ll see every activity a customer visited before, during, and after they called, enabling you to create complete customer journey maps.
Dynamic number insertion from the software offers unique phone numbers to each customer who visits your website, allowing for extensive insights into their journeys.
This includes every campaign they visited in their journey, even if they left a session on your website then joined later and made a call. You can also receive a range of metrics such as visitor-to-call ratio, average time to conversion, and more.
For the most effective way of monitoring your marketing, software from an expert call tracking company is the right tool to choose!
Why is call tracking the perfect tool for your agency?
Call tracking is the right tool to incorporate in your agency for several reasons, such as:
* Enhance your marketing content
Call tracking can help you restructure the content in your marketing campaigns for maximum engagement.
The software can reveal the specific keywords a caller searched to lead them to your client’s website, which can do two key things…
Firstly, it can reveal the main needs and enquiries of their customers, which you can then highlight in the content of your marketing campaigns. This could be queries surrounding price, quality, or how the client’s product can be used.
Secondly, you can ensure these keywords are used in the content of your campaigns to rank higher in search engines.
These will help you improve engagement and drive more leads from your marketing content.
* Take advantage of speech analytics
You can also use speech analytics to improve your marketing efforts.
This feature will transcribe every customer call and pick up on any specific keywords mentioned during the conversation.
This can provide data-driven strategies for improving your marketing efforts, since you’ll discover important insights straight from the customer’s mouth. This can include spotting valuable leads, detecting common enquiries, and identifying trends.
* Increase PPC conversions
Your pay-per-click (PPC) is one of the most important channels in your marketing, which is why call tracking is equally as important when managing it.
The software will reveal which PPC ads are delivering the most conversions, and which are receiving minimal interaction.
You can then direct more of your resources towards your most successful ads, to further increase their effectiveness at driving leads. At the same time, you can withdraw investment from any underperforming ads.
This will leave you with a more cost-effective strategy where you gain more value from each ad, and increase conversions where it matters.
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As you can see, call tracking software is by far one of the best choices of marketing analytics tools for your agency. With advanced software like this in your arsenal, you’ll be able to deliver a superior service to every client.
