ExactTarget, now known as Salesforce Marketing Cloud, is a leading cloud-based digital marketing platform that provides companies with a suite of tools for creating, executing, and managing digital marketing campaigns. The platform is designed to help businesses of all sizes create and manage effective marketing campaigns that drive customer engagement and increase ROI. ExactTarget is a comprehensive marketing platform that includes email marketing, mobile marketing, social media marketing, web personalization, marketing automation, and analytics.
ExactTarget’s email marketing platform is one of its most popular features. With this tool, businesses can create and send targeted and personalized emails to their subscribers, allowing them to engage with their audience and build brand awareness. The platform includes an easy-to-use drag-and-drop email builder that enables businesses to create visually appealing emails without the need for coding or design skills. ExactTarget also provides email automation features that allow businesses to set up triggered campaigns that send emails based on subscriber behavior, such as abandoned cart reminders or welcome emails.
In addition to email marketing, ExactTarget also provides a mobile marketing platform that enables businesses to engage with their customers on their mobile devices. This platform includes SMS and MMS messaging capabilities, allowing businesses to send targeted messages to their subscribers’ mobile phones. The platform also includes mobile app development features, enabling businesses to create and manage their own mobile apps, which can be used for a range of marketing purposes, such as driving engagement and increasing brand loyalty.
ExactTarget’s social media marketing platform enables businesses to manage their social media accounts and engage with their audience across a range of social channels, including Facebook, Twitter, LinkedIn, and Instagram. The platform includes features for scheduling posts, creating social media campaigns, and tracking social media performance. With ExactTarget’s social media marketing platform, businesses can gain insights into their audience’s behavior, interests, and preferences, allowing them to create targeted campaigns that drive engagement and increase ROI.
Another key feature of ExactTarget is its web personalization capabilities. This platform enables businesses to create personalized experiences for their website visitors based on their behavior, interests, and preferences. With ExactTarget’s web personalization features, businesses can deliver targeted content, offers, and promotions that are tailored to each visitor’s unique needs, driving engagement and increasing conversions.
ExactTarget’s marketing automation platform is another popular feature. This platform enables businesses to automate their marketing campaigns, allowing them to deliver targeted messages to their audience at the right time and on the right channel. With ExactTarget’s marketing automation features, businesses can set up triggered campaigns based on subscriber behavior, such as abandoned cart reminders, welcome emails, or post-purchase follow-ups. The platform also includes features for lead nurturing and scoring, enabling businesses to identify and prioritize their most valuable leads.
Finally, ExactTarget’s analytics platform provides businesses with insights into the performance of their marketing campaigns. The platform includes a range of reporting and analytics features, allowing businesses to track metrics such as email open and click-through rates, social media engagement, website traffic, and more. With ExactTarget’s analytics features, businesses can gain a deeper understanding of their audience’s behavior and preferences, allowing them to optimize their marketing campaigns for maximum effectiveness.
ExactTarget, now known as Salesforce Marketing Cloud, is a powerful and comprehensive digital marketing platform that provides businesses with a suite of tools for creating, executing, and managing effective marketing campaigns. With features for email marketing, mobile marketing, social media marketing, web personalization, marketing automation, and analytics, ExactTarget enables businesses to engage with their audience across multiple channels and drive customer engagement and ROI.
Email Marketing
One of the most popular features of ExactTarget is its email marketing platform. With this tool, businesses can create and send targeted and personalized emails to their subscribers, allowing them to engage with their audience and build brand awareness.
ExactTarget’s email marketing platform includes an easy-to-use drag-and-drop email builder that enables businesses to create visually appealing emails without the need for coding or design skills. The platform also provides a range of pre-built templates and themes, making it easy to create professional-looking emails quickly.
In addition to creating visually appealing emails, ExactTarget’s email marketing platform provides a range of customization options. Businesses can personalize their emails by inserting dynamic content that is tailored to each recipient’s interests and preferences. The platform also includes A/B testing features, allowing businesses to test different email subject lines, content, and designs to determine what resonates best with their audience.
Another powerful feature of ExactTarget’s email marketing platform is its automation capabilities. With triggered email campaigns, businesses can set up automated emails that are sent to subscribers based on their behavior, such as abandoned cart reminders, welcome emails, or post-purchase follow-ups. This feature helps businesses stay engaged with their audience and ensure that they don’t miss any critical touchpoints in the customer journey.
Mobile Marketing
Mobile marketing is an increasingly critical component of any digital marketing strategy, and ExactTarget’s mobile marketing platform enables businesses to engage with their customers on their mobile devices. The platform includes SMS and MMS messaging capabilities, allowing businesses to send targeted messages to their subscribers’ mobile phones.
ExactTarget’s mobile marketing platform also includes mobile app development features, enabling businesses to create and manage their own mobile apps. This feature is particularly useful for businesses that want to drive engagement and increase brand loyalty, as mobile apps provide a direct and personalized channel for communicating with customers.
Social Media Marketing
Social media marketing is another critical component of any modern digital marketing strategy, and ExactTarget’s social media marketing platform enables businesses to manage their social media accounts and engage with their audience across a range of social channels, including Facebook, Twitter, LinkedIn, and Instagram.
ExactTarget’s social media marketing platform includes features for scheduling posts, creating social media campaigns, and tracking social media performance. The platform also includes social listening capabilities, allowing businesses to monitor conversations about their brand and respond in real-time to customer feedback.
Web Personalization
Personalization is a key trend in digital marketing, and ExactTarget’s web personalization capabilities enable businesses to create personalized experiences for their website visitors based on their behavior, interests, and preferences. With ExactTarget’s web personalization features, businesses can deliver targeted content, offers, and promotions that are tailored to each visitor’s unique needs, driving engagement and increasing conversions.
ExactTarget’s web personalization platform includes features for segmenting website visitors based on their behavior and attributes, allowing businesses to create targeted messaging and offers for different segments. The platform also includes A/B testing features, allowing businesses to test different messaging and offers to determine what resonates best with their audience.
Marketing Automation
Marketing automation is a powerful tool that enables businesses to automate their marketing campaigns, allowing them to deliver targeted messages to their audience at the right time and on the right channel. With ExactTarget’s marketing automation features, businesses can set up triggered campaigns based on subscriber behavior, such as abandoned cart reminders, welcome emails, or post-purchase follow-ups.
ExactTarget’s marketing automation platform also includes features for lead nurturing and scoring, enabling businesses to identify and prioritize their most valuable leads. By automating lead nurturing campaigns, businesses can stay engaged with their prospects and increase the likelihood of converting
them into customers. The platform also includes reporting and analytics capabilities, allowing businesses to track the performance of their marketing campaigns and make data-driven decisions to optimize their marketing strategy.
Customer Journey Mapping
ExactTarget’s customer journey mapping capabilities enable businesses to visualize and analyze the various touchpoints in their customer journey, helping them to identify areas for improvement and optimize their customer experience. With customer journey mapping, businesses can create a visual representation of the customer journey, from initial awareness to post-purchase follow-up, and identify potential areas for improvement or opportunities to enhance the customer experience.
The customer journey mapping platform includes features for tracking customer behavior and interactions across different channels, allowing businesses to gain a deeper understanding of their customers’ needs and preferences. The platform also includes collaboration features, enabling businesses to share customer journey maps with their teams and stakeholders and collaborate on improvements.
Data Management
Data is a critical component of any digital marketing strategy, and ExactTarget’s data management platform enables businesses to manage and analyze their customer data to gain insights into their audience and optimize their marketing strategy. The platform includes features for collecting and organizing customer data from various sources, including website behavior, email interactions, social media engagement, and mobile app usage.
ExactTarget’s data management platform also includes features for data analysis and reporting, allowing businesses to gain insights into their audience and identify areas for improvement in their marketing strategy. The platform also includes data privacy and security features, ensuring that customer data is protected and compliant with relevant regulations.
Benefits of ExactTarget
ExactTarget, now Salesforce Marketing Cloud, offers a range of benefits for businesses looking to enhance their digital marketing strategy. Some of the key benefits of the platform include:
Personalization: ExactTarget’s platform enables businesses to create personalized experiences for their audience, increasing engagement and conversions.
Automation: With ExactTarget’s automation features, businesses can streamline their marketing campaigns and deliver targeted messages to their audience at the right time and on the right channel.
Multichannel marketing: ExactTarget’s platform enables businesses to engage with their audience across a range of channels, including email, mobile, social media, and web personalization.
Data management: ExactTarget’s data management platform enables businesses to collect, organize, and analyze customer data, gaining insights into their audience and optimizing their marketing strategy.
Reporting and analytics: ExactTarget’s reporting and analytics capabilities enable businesses to track the performance of their marketing campaigns and make data-driven decisions to optimize their strategy.
Conclusion
ExactTarget, now Salesforce Marketing Cloud, is a comprehensive digital marketing platform that enables businesses to engage with their audience across a range of channels and optimize their marketing strategy. With features for email marketing, mobile marketing, social media marketing, web personalization, marketing automation, customer journey mapping, and data management, ExactTarget provides businesses with the tools they need to create personalized experiences for their audience, streamline their marketing campaigns, and gain insights into their audience to optimize their marketing strategy.
