Ron Laikind, Founder & CEO, ExtremeMist PCS, A DotCom Magazine Interview

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    About Ron Laikind and ExtremeMist PCS:

    I live in Arizona, the hottest state in the union, and I’m an avid outdoorsman who’s explored the world’s deserts – including a 1000 mile trek through the Sahara. I was always grappling with the heat – I didn’t want it to stop me from the activities I love. I looked around for anything that could help, but high-pressure misting systems were only for home or commercial use. And personal systems were low-end, hand-held, mini-fan style misters. That wasn’t good enough!

    I knew what I needed – A compact, lightweight hydration backpack with a built-in mist system, hands-free and professional-grade, built for someone out for long hikes, rides or runs. But, would it be possible to get a high-PSI pump and a high-capacity rechargeable battery into a small, light and durable pack?

    After extensive research, I was convinced it could be done. I spent over 2 years of development and testing, refining the specs, adding features to make it more flexible, sourcing high-quality parts and making sure it worked.

    Then, finally, it was ready! And it has transformed my summer activity! I get more days out, plus I’m more comfortable and having more fun. It’s become my favorite piece of outdoor gear – and I’m sure it’ll become yours, too.

    My mission was to help active people keep cooler, and that mission doesn’t end with the launch of my ExtremeMistâ„¢ PCS (Personal Cooling System). We’re just getting started. I’ve already developed multiple nozzles for use in or out of a pack. Plus, I’m working on several other ideas, including solar charging for long adventures, and an integrated safety vest for construction workers, traffic police, and municipal road workers.

    The positive response to the ExtremeMistâ„¢ PCS has been truly gratifying. People can use it for any outdoor activity – chores out in the yard, beach and poolside recreation, parents on the sidelines at sporting events, and festivals like Burning Man and Coachella. It has already helped people in ways I couldn’t have anticipated.

    Portable misting experts with two main product lines based out of Scottsdale, Arizona. Personal Cooling System (PCS) Our main product line was introduced to the outdoor community as a 2-n-1 hydration backpack with a built in mist system for personal cooling and other portable outdoor misting applications.

    The Personal cooling system backpack is like no other hydration pack on the market to date. Recover faster, and extend the life of any outdoor activity by drinking and misting from the same system. Our Blue pump technology atomizes water into mist at 170psi as it mimics sweat to help cool you down as it evaporates from skin contact. ExtremeMist (PCS) Personal cooling system will allow you to recover faster and extend any outdoor activity by cooling the surrounding air temperature by up to 30 degrees.

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    Andy Jacob, Founder and CEO of The Jacob Group, brings over three decades of executive sales experience, having founded and led startups and high-growth companies. Recognized as an award-winning business innovator and sales visionary, Andy's distinctive business strategy approach has significantly influenced numerous enterprises. Throughout his career, he has played a pivotal role in the creation of thousands of jobs, positively impacting countless lives, and generating hundreds of millions in revenue. What sets Jacob apart is his unwavering commitment to delivering tangible results. Distinguished as the only business strategist globally who guarantees outcomes, his straightforward, no-nonsense approach has earned accolades from esteemed CEOs and Founders across America. Andy's expertise in the customer business cycle has positioned him as one of the foremost authorities in the field. Devoted to aiding companies in achieving remarkable business success, he has been featured as a guest expert on reputable media platforms such as CBS, ABC, NBC, Time Warner, and Bloomberg. Additionally, his companies have garnered attention from The Wall Street Journal. An Ernst and Young Entrepreneur of The Year Award Winner and Inc500 Award Winner, Andy's leadership in corporate strategy and transformative business practices has led to groundbreaking advancements in B2B and B2C sales, consumer finance, online customer acquisition, and consumer monetization. Demonstrating an astute ability to swiftly address complex business challenges, Andy Jacob is dedicated to providing business owners with prompt, effective solutions. He is the author of the online "Beautiful Start-Up Quiz" and actively engages as an investor, business owner, and entrepreneur. Beyond his business acumen, Andy's most cherished achievement lies in his role as a founding supporter and executive board member of The Friendship Circle-an organization dedicated to providing support, friendship, and inclusion for individuals with special needs. Alongside his wife, Kristin, Andy passionately supports various animal charities, underscoring his commitment to making a positive impact in both the business world and the community.