Why Your Grandmother’s Public Relations Strategy Doesn’t Work Anymore

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Video interviews have emerged as a powerful tool for entrepreneurs seeking to gain exposure, credibility, and social proof. In the competitive world of business, it’s important to stand out from the crowd and demonstrate the value of your product or service to potential customers, investors, and partners. A video interview on a platform like DotCom Magazine can help you do just that, by showcasing your story, your expertise, and your vision for the future.

What’s more, PR agencies are now using DotCom Magazine’s Entrepreneur Spotlight Series as a secret weapon to promote their clients. The series features interviews with CEOs, founders, innovators, and entrepreneurs, providing valuable insights and knowledge for businesses looking to succeed. By featuring their clients in these interviews, PR agencies can help build credibility and establish their clients as thought leaders in their industries.

Kevin O’Leary, a Shark Tank investor and successful entrepreneur, recently gave a shout out to the series, stating that the interviews are a great way for founders and CEOs to get their message out and tell the story of their company. O’Leary highlighted the recent interview with Robbie Cabral, the founder of BenjiLock, a famous Shark Tank deal. O’Leary praised the interview, calling it a fantastic discussion that captured the essence of entrepreneurship.

But it’s not just Shark Tank entrepreneurs who are benefiting from the series. PR agencies are using the interviews to promote their clients across a wide range of industries. By showcasing their clients’ expertise and knowledge, these agencies are helping them to build their reputation and attract new customers and investors.

In addition to building credibility and exposure, the Entrepreneur Spotlight Series provides valuable social proof and validation for startups and early-stage companies. By showcasing successful entrepreneurs and founders, the series demonstrates that with hard work, dedication, and a great product, anyone can succeed in the world of business.

Moreover, a video interview on a platform like DotCom Magazine can also help to increase your visibility and reach. By sharing your interview on social media, your website, and other channels, you can attract a wider audience and gain more exposure for your brand.

In conclusion, the Entrepreneur Spotlight Series on DotCom Magazine has become a secret weapon for PR agencies and a valuable tool for entrepreneurs seeking to build credibility, exposure, and social proof. By featuring successful entrepreneurs and founders, the series provides valuable insights and knowledge for businesses looking to succeed. So if you’re looking to take your startup or business to the next level, consider participating in a video interview on DotCom Magazine’s Entrepreneur Spotlight Series. It could be just the boost your business needs to succeed.

Getting interviewed on DotCom Magazine’s Entrepreneur Spotlight Series can be a great way to increase exposure, build credibility, and attract new customers and investors. But it can also lead to other media opportunities that can help take your business to the next level.

One of the most important ways that an interview on the series can lead to other media opportunities is by increasing your visibility and reach. By sharing your interview on social media and other channels, you can attract the attention of journalists, bloggers, and influencers who are looking for interesting stories and insights to share with their audiences.

For example, if you share your interview on Twitter and tag relevant journalists and bloggers in your industry, they may take notice and reach out to you for a follow-up interview or to feature your story in their own publications. This can lead to even more exposure and credibility for your brand, as well as new customers and investors who may be interested in learning more about your business.

Another way that an interview on DotCom Magazine can lead to other media opportunities is by providing valuable content for your own website and marketing materials. By showcasing your expertise and knowledge in a video interview, you can create a powerful piece of content that can be repurposed in a variety of ways.

For example, you could transcribe the interview and use it as a blog post on your website, or create a series of social media posts featuring quotes and insights from the interview. You could also include the video interview on your website’s “About Us” page, or use it as part of a pitch to potential customers or investors.

Furthermore, an interview on DotCom Magazine’s Entrepreneur Spotlight Series can also serve as a valuable reference for future media opportunities. By including a link to your interview in your media kit or press release, you can demonstrate to journalists and other influencers that you are a credible and knowledgeable source in your industry.

Additionally, the DotCom Magazine team may also be able to connect you with other media opportunities based on your interview. For example, they may reach out to other publications or podcasts on your behalf to pitch your story and expertise.

Overall, an interview on DotCom Magazine’s Entrepreneur Spotlight Series can be a valuable stepping stone to other media opportunities that can help you build credibility, attract new customers and investors, and take your business to the next level. So if you’re looking to increase your visibility and establish yourself as a thought leader in your industry, consider participating in a video interview on the series. It could be the start of an exciting journey of media exposure and success.

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Andy Jacob, Founder and CEO of The Jacob Group, brings over three decades of executive sales experience, having founded and led startups and high-growth companies. Recognized as an award-winning business innovator and sales visionary, Andy's distinctive business strategy approach has significantly influenced numerous enterprises. Throughout his career, he has played a pivotal role in the creation of thousands of jobs, positively impacting countless lives, and generating hundreds of millions in revenue. What sets Jacob apart is his unwavering commitment to delivering tangible results. Distinguished as the only business strategist globally who guarantees outcomes, his straightforward, no-nonsense approach has earned accolades from esteemed CEOs and Founders across America. Andy's expertise in the customer business cycle has positioned him as one of the foremost authorities in the field. Devoted to aiding companies in achieving remarkable business success, he has been featured as a guest expert on reputable media platforms such as CBS, ABC, NBC, Time Warner, and Bloomberg. Additionally, his companies have garnered attention from The Wall Street Journal. An Ernst and Young Entrepreneur of The Year Award Winner and Inc500 Award Winner, Andy's leadership in corporate strategy and transformative business practices has led to groundbreaking advancements in B2B and B2C sales, consumer finance, online customer acquisition, and consumer monetization. Demonstrating an astute ability to swiftly address complex business challenges, Andy Jacob is dedicated to providing business owners with prompt, effective solutions. He is the author of the online "Beautiful Start-Up Quiz" and actively engages as an investor, business owner, and entrepreneur. Beyond his business acumen, Andy's most cherished achievement lies in his role as a founding supporter and executive board member of The Friendship Circle-an organization dedicated to providing support, friendship, and inclusion for individuals with special needs. Alongside his wife, Kristin, Andy passionately supports various animal charities, underscoring his commitment to making a positive impact in both the business world and the community.