What is Viber Broadcast message?
Viber is an instant messaging service as well as a voice and video call service. You can send bulk messages to your customers using the Viber. There are so many ways to send broadcast messages to your Viber contacts: With the Viber app or a Viber bulk messaging service. So let’s dive into sending messages using the BSG platform.
Viber Broadcast: Sending a Viber Bulk Message using the BSG platform
Sending a Viber blast with the app is quite easy actually. Once you download the Viber app, you can broadcast directly from it. To receive a Viber broadcast message, your customer’s phone number must be saved in your contact list.
Unfortunately, Viber on its own lacks contact organization and management tools and that makes it hard to track and manage broadcast lists unlike when you use a mass text service for business.
The app also lacks important features like the ability to segment broadcast audiences, test or schedule broadcasts in advance, and a chat solution for website.
Additionally, Viber broadcast messages with the app is limited to 50 contacts, which means it isn’t a suitable option if you have multiple employees sending campaigns and replying to inquiries.
So let’s look into how you can send a Viber bulk campaign with BSG
1. Create an official Viber business account and integrate your CRM with our service via RESTFUL API.Â
2. Get your Viber profile verified. This might take 3 to 5 days. You can start to define the kinds of messages you want to broadcast during this time, so you can hit the ground running immediately you’re verified.
3. Sign into your BSG account and get familiar with the platform. There’s a whole lot you can do on our platform and Viber is just the beginning.
4. Go to our product menu and click on the Viber option. Here, you can create a broadcast, open templates and get detailed campaign and financial reports.
5. Click on Send Viber and Create a template and name the campaign: To make it easy for you to track, you should name the Broadcast template.
6. Choose your Target Audience: You can add recipients’ phone numbers in the international format manually or choose a list of pre-installed subscribers.
7. Select Content Type: At this juncture, you can include variables to your SMS message, set up a CTA button in the message, specify the text to be displayed on the button and/or a link to a website page where users will be transferred on clicking it.
8. Schedule your campaign and/or test it first: You can specify the delivery time. The campaign will be sent immediately when you’re done or scheduled for a specific date and time.
9. Measure and analyze your performance via detailed insights from your dashboard on our platform
Our recommendations for Viber broadcast messaging using our platform
Initiate a dialogue
Don’t just send a promo message: initiate a conversation with your customers. Chat with them naturally like you would when having a conversation with a friend or colleague. While you are at it— listen attentively.Â
People interact with brands more actively if they believe that their demands are being heard and their questions are being answered satisfactorily. For instance, you can assist your customer with choosing a product, give them more information about sizes, prices, delivery, and additional services, and help them with assembling or using a product they already purchased. All that in real-time
Segment your audience
This way, you are not overloading them with information. By segmenting your customer database based on their needs and inclinations, you can modify the tone of voice, delivery time, and content in the message for a particular segment.
When you integrate Viber with our API, you will be able to analyze consumer behavior in customers who interacted or responded with certain messages. Using that data, you can segment the audience and send out relevant personalized content.
Keep the content short and simple
Short and clear messages work best. A customer most likely won’t stay focused for more than 5 seconds per message, so try to present your selling point in 1-2 sentences. But if you want to send a detailed offer, remember that you have the ability to write up to 999 characters.
Remember to collect feedback
It does not have to be immediately, but you can always get your customers to answer questions, leave comments, and then you collect this feedback during those conversations. Show interest in their opinion, and display willingness to make your service better.Â
With our Viber broadcast sender, you can connect with your customers and build relationships. So, take advantage of Viber broadcast messaging and boost your brand awareness on one of the most popular instant messengers in many regions with us today!
