Eric Bourget, CEO & Founder, HalfSerious, A DotCom Magazine Interview

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    About Eric Bourget and HalfSerious:

    As a specialist in designing and delivering custom SaaS solutions, I have helped dozens of CEOs, mostly non-technical, go from Vision to Reality.

    My career path as an engineer, designer, and entrepreneur has led me to a unique set of beliefs when it comes to helping organizations actually deliver innovation to the market.

    User experience has the power to lift all other aspects of the business.
    Business and Technology leaders will have a hard time delivering unless a Design Leader is also present.
    Innovation projects need to be protected from the distractions of the main business.
    Demand-generation trumps everything.

    This is why I created HalfSerious. A Skunkworks Agency focused on helping CEOs and executive teams deliver innovation.

    HalfSerious helps non-software businesses launch and scale SaaS solutions.

    Scaling a company has always been a challenge and the current talent market is making things much worse. Most of our clients launch SaaS solutions so that they can scale the business without materialy adding to headcount.

    We have developed technology, processes and pricing model ideal for taking ideas all the way to traction. Many of our clients today benefit from their SaaS business model without employing a single developer.

    The benefits: higher valuation for the company, higher margins and a more scalable business.

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    Andy Jacob, Founder and CEO of The Jacob Group, brings over three decades of executive sales experience, having founded and led startups and high-growth companies. Recognized as an award-winning business innovator and sales visionary, Andy's distinctive business strategy approach has significantly influenced numerous enterprises. Throughout his career, he has played a pivotal role in the creation of thousands of jobs, positively impacting countless lives, and generating hundreds of millions in revenue. What sets Jacob apart is his unwavering commitment to delivering tangible results. Distinguished as the only business strategist globally who guarantees outcomes, his straightforward, no-nonsense approach has earned accolades from esteemed CEOs and Founders across America. Andy's expertise in the customer business cycle has positioned him as one of the foremost authorities in the field. Devoted to aiding companies in achieving remarkable business success, he has been featured as a guest expert on reputable media platforms such as CBS, ABC, NBC, Time Warner, and Bloomberg. Additionally, his companies have garnered attention from The Wall Street Journal. An Ernst and Young Entrepreneur of The Year Award Winner and Inc500 Award Winner, Andy's leadership in corporate strategy and transformative business practices has led to groundbreaking advancements in B2B and B2C sales, consumer finance, online customer acquisition, and consumer monetization. Demonstrating an astute ability to swiftly address complex business challenges, Andy Jacob is dedicated to providing business owners with prompt, effective solutions. He is the author of the online "Beautiful Start-Up Quiz" and actively engages as an investor, business owner, and entrepreneur. Beyond his business acumen, Andy's most cherished achievement lies in his role as a founding supporter and executive board member of The Friendship Circle-an organization dedicated to providing support, friendship, and inclusion for individuals with special needs. Alongside his wife, Kristin, Andy passionately supports various animal charities, underscoring his commitment to making a positive impact in both the business world and the community.