Paul Claxton, CEO and Founder of Reciprocity ROI, LLC, A DotCom Magazine Exclusive Interview

Paul Claxton
Paul Claxton

Paul Claxton is the CEO and Founder of Reciprocity ROI, LLC. Paul is a thought leader, influencer, visionary, and successful entrepreneur. Paul provides the leadership and energy that has inspired the creation of Reciprocity ROI, LLC.
Paul Claxton joins other leading Bestselling Authors, International Speakers & Entrepreneur, CEOs and Founders taking part in our Leader Roundtable Interview Series. The DotCom Magazine editorial team is delighted to have Paul join us for our Leader Roundtable Interview.

Let’s start by telling us about your business.
Our Mission Statement:

Solving With Innovation To Improve People’s Lives and Advance Global Society Forward For the Greater Good

Solving Crisis with Innovation:

Reciprocity ROI is an Innovation Consulting Firm that solves unmet needs with emerging technologies for startups, large enterprises, and venture capital firms; Creating technology success stories by innovating products, market development, and commercialization strategies; Scaling the success of our partners quickly through our relentless approach for ROI.


The world is changing at an accelerated pace, and innovation means staying ahead. With emerging technologies and novel insights, the opportunities for success are endless.


Opportunities are abundant, only if we have the right perspective to see them. Innovation drives scale by creating value from our blind-spots.


Strategy begins with sophisticated insights and ends with excellent execution. Success is the reward when objectives and strategy are aligned.


Success is built on relationships. This is at the core of our work, to become an extension of your team so our success is tied to your growth. With this foundation, we overcome any challenges side-by-side with our partners to achieve success.


Everything we do drives revenue, profitability, or funding for your company. Our diverse service offering delivers innovation to solve any crisis.

Q: Please tell us how you make sure your customers will become raving fans of your company?

Realization of Results. Customers love us because we understand them which allows us to produce them results

Q: Please tell us the one thing that separates your business from the competition?

We have a unique business model where we hire from the top down. We bring on board level advisors which allows kind of a special forces approach to business. We keep our core team strong and bring our board advisors in on a project as needed basis. This allows us to be directly relevant in domain expertise to our customers with maximum agility in the market.

Q: And to finish this section, Please tell us what is the one major key to your company’s success?

At our core we are a technology and product innovation firm. Innovation allows us full creativity and ideas to be successful. We test each idea against against others who have been around the block. We wager the ideas against the greatest industry minds such as successful executives, venture capitalists and board advisors of mid to large enterprise companies like the Fortune 1000, 500 and 100 etc. Execution on that creativity and ideas has led to our success and unique competitiveness in the market.

Q: For our readers just starting to build a company, what advice can you give entrepreneurs just starting out with a new venture?

Entrepreneurship is pretty simple. 1.Don’t overanalyze about making the right decisions, as you have to start somewhere. 2.Always execute ruthlessly. 3.You’re going to make mistakes. 4.Learn from your lessons. 5.Invest in yourself. 6.Invest in the right people (probably the biggest mistake entrepreneurs make; this is why venture capitalists care more about who the team is than the product itself). 7.Don’t listen to advice, but dissect it. 8. Failure and setbacks are 2 different things. 9 Work everyday. 10. Think bigger than you did yesterday. 11. Try something new with your business every week. 12. Stay humble. 13. It’s a river and no water is ever the same; Good times don’t last, neither do the bad.

Q: For entrepreneurs seeking to build a business as successful as yours, what big piece of advice can you give them when times get a little challenging?

It’s all about maintaining perspective. Entrepreneurship can be painful, but it will not kill you. Keep going and working during the hard times. Your worst day can be your worst day as quickly as a phone call. Roll the dice.

Q: In today’s fast changing business environment, how do you stay abreast of things?

I read publications that are discussing the newest happenings in the global economy. I network and travel into different international markets. I mentor and get mentored; everyone can stay abreast from others who are operating at all levels. I constantly recruit for new talent; these people are open books and it is a great way to network for them and for me. I interview for podcasts, tv shows, publications like this, I pursue formal education, I self-author, and all this helps me and forces me to stay abreast.

Q: What is your “Why”? In one sentence, why do you get up in the morning?

The reason “Why” I get up in the mornings is so I can fulfil my purpose of advancing society forward and improving people’s lives through the execution of my business ventures.

Q: In one sentence, what is the most important thing one has to do to be a great leader?

Take responsibility which is the default answer for every decision or indecision one makes in life and the consequences be it good or bad.

Q: In one sentence, describe how important your customers are to your business?

Pretty important because without customers my business does not exist, and at the same time we cannot help society without customers.

Q: In one sentence, describe a positive way that technology can make the world a better place?

The pervasive need for human survival forces technology to evolve from our last known state which makes the world a better place for our present and generational future tense.

Q: In one sentence, tell us something positive to motivate our readers?

For so many reasons if you are an entrepreneur, you are one of the bravest people around.

Q: In one sentence, tell us how you start your day to get ready?

I wash up, make my bed, make some coffee and a banana while I check my phone notifications and then I go straight to my desk excited about the day ahead.

Q: In one sentence, describe how you handle rejection and setback?

I try to decipher where I went wrong as well as understand why the other person has rejected me, and then I come back to the person or the market with a new approach.

Q: In one sentence, describe what your hiring philosophy is?

I prefer to hire from the top down where as board advisors get onboarded to our company and then become full-time consultants.

Q: In one sentence, describe how you keep your sanity in a competitive business environment?
I try not to take people too seriously while also taking the business seriously, and I also workout and make a lot of jokes!






Paul Claxton, thank you so much for participating in the DotCom Magazine Leader Roundtable Interview Series. We appreciate you participating in this important roundtable interview series, and helping our readers learn more about what it takes to build a great company and become a great leader. We wish you, your family, and of course Reciprocity ROI, LLC, nothing but the best.