The digital world is evolving at such a fast pace to the point where it’s becoming even more important to make sure you are delivering a seamless user experience (UX). Customers have so many options nowadays and offering them an exceptional user experience is what makes you stand out.
Word of mouth is the most powerful marketing tool and 13% of customers will tell 15 or more people about any bad experiences they had. This means that it’s essential to make a good first impression and make sure customers are coming back to buy from your business.
In this article, we’ll dive deeper into learning more about how you can provide users with the best user experience possible
Implement cookie consent
Almost every website you visit nowadays for the first time will show you a cookie consent banner. Cookie banners are becoming an integral part of the user experience when the visitor visits your website for the first time. This is all from privacy laws that are implementing more strict requirements to obtain customer’s consent before you collect, use, or sell their personal information.
The General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), and other data privacy regulators have made it mandatory to inform users about how their data is processed.
Cookies can be automatically set in a browser without the user ever knowing about it, but the problem here is that it’s not legal. Therefore, to make the user more comfortable and not interrupt their experiences, cookie consent is important.
This also helps build trust between you and the customer, since you are showing them the way you use their information and for which purposes you are using it. More data also means better insights for your marketing.
Get help from content marketing companies
Content marketing companies have lots of experience when it comes to helping you improve your user experience. They’re entirely dedicated to this each day and help you gain better insights about your customers that you can use for personalization and recommendations.
There are different types of content that marketing companies can help you with to improve the user experience and this includes:
* Blog posts: Excellent for sharing your thoughts and insights with your audience. Marketing companies can help you write high-quality blog posts that can deeply engage with your audience and bring you closer to your marketing goals.
* Videos: Videos are a great way to communicate your message to your audience. Marketing companies can help you produce high-quality videos that promote your product or service in a much more effective way. Videos are time-consuming when you create or edit them on your own, so this means that you are getting help from professionals and saving time.
* Infographics: Infographics are an excellent way to simply communicate your message to your audience. Our minds process visuals much easier, making it easier for your audience to understand your message.
* Social media management: Have you ever wondered if there’s someone who can dedicate enough time to taking care of your social media channels? Marketing companies are great at doing so and even know techniques that can help you reach a wider audience.
* Content calendars: planning content can help you save lots of time by planning out everything before you post it on your website and social media channels. They will ask you more to see what kind of content strategy you are trying to follow and keep track of the outcomes to see if the current plan is working or not.
Creating a good content marketing strategy can help you better learn about your target audience and improve their experience with your business.
Provide flexible methods of communication
Your customers want to be able to reach you in the fastest way possible when they have a problem that needs to be addressed. Therefore, offering flexible communication methods is the best way that you can allow them to do so. Here are some steps on how you can help your customers reach you faster:
* Install live chats: Implement live chats on your website. Chatbots are becoming a popular option nowadays and are becoming more advanced in their functionalities and how they interact with other humans. 42% of B2C and 58% of B2B companies use chatbots for website interactions.
* Set up contact pages: Your contact information needs to be visible on your website. Take time setting it up by including a ‘’Contact Us’’ page. Include all important information such as phone numbers, physical addresses, email addresses, and other important information that people can use to reach out to you.
* Include a toll-free number: Toll-free numbers are great for your customers since they won’t need to pay for anything if they choose to speak to you on the phone.
* Incorporate VOIP alternatives: VOIP alternatives are powered by AI and cloud calling. These are most useful if you are considering offering live consultations or customer support services.
Addressing customer issues quickly is part of the process of navigating a great user experience. Nobody wants to wait long for their queries to get addressed but love it when done instantly.
Check up on your website speed
Your website’s speed plays a very important role when it comes to the user experience. Let’s face it, nobody likes waiting forever for a website to open, and this is a nightmare for customers who are in a rush. If your website takes five seconds to load, bounce rates will increase by 90%.
Your website should take no longer than three seconds to load, and when it exceeds this time frame, not only does it ruin the user experience, but informs search engines that your page isn’t related to that search and contains irrelevant information, making it rank lower.
Redefine your web design
Boosting the user experience involves digging deeper into your web design technicalities. You can’t ever only rely on what looks pleasing to you and think that everyone will think the same way. To help you get a better idea, here are some tips on how you can improve your web design strategies:
* Make your site easy to navigate through: Your website should be easy to navigate through. Install search boxes, scroll bars, sitemaps, and categories or topics. Additionally, make sure that your online marketplace is optimized for mobile devices and your desktop.
* Optimize your website’s responsiveness: This will significantly depend on your website’s speed. Optimize your web features and performance at the maximum level to improve the user experience. Compress images and get rid of unnecessary text.
* Make your site layout strategic: Your site’s layout needs to make sure users understand the information on your website much more easily. Nobody wants to visit a website to learn how to use it. This includes making contact details visible, payment methods, and shopping carts, and making sure the checkout process can be done quickly without needing to overcomplicate it.
Every time you redefine your web design, remember that it’ll be present 24/7, so the more simple and attractive it looks, the more people will want to stay and browse through it.
Use A/B testing
A/B testing, in other words, split testing, is a technique used in digital marketing for evaluating how effective two different web page variations are, or any elements within it. The main goal of A/B testing is to compare two or more versions (A & B) of a web page, or its elements and see which one is doing better regarding conversion rates, user engagement levels, or any other set goal you have.
To understand A/B testing entirely, you need to see which areas you are looking to improve. Is it your click-through rates, sign-up forms, or the frequency of your product purchases? A/B testing is done once you set your objectives, create the elements and variations (A & B) of your web page, and see the changes one version (A) has from the other (B).
Conclusion
The user experience determines the success of your website and business. Even though you may put lots of effort into making the user experience a good one, it’s always important to ask for feedback from your customers and do extensive user testing.
This impacts your marketing campaigns significantly since it helps you better understand purchasing behaviors and the psychology of users. The most successful businesses will always seek to understand their customers on a deeper level so that they can create much stronger relationships in the future.
The Author:
Tony Ademi is a freelance SEO content and copywriter. For roughly four years, Tony has managed to write more than 500 SEO-optimized articles and most of them have ranked #1 on Google. When writing, Tony’s main focus is to carefully do research and make sure that his content is high-quality.
