Away Travel is a popular American luggage and travel accessories company founded by Jen Rubio and Steph Korey in 2015. It has gained prominence for its modern and minimalist luggage designs and a direct-to-consumer business model. Here, we provide an overview of Away Travel, highlighting key aspects and important details:
Founding and Vision: Away Travel was established with the vision of revolutionizing the luggage industry. Founders Jen Rubio and Steph Korey aimed to create high-quality luggage that combined style, functionality, and affordability while bypassing traditional retail markup through a direct-to-consumer approach.
Innovative Luggage Design: One of Away’s key distinguishing features is its innovative luggage design. Their suitcases are known for their sleek, minimalist aesthetics, durable materials, and thoughtful features. These include built-in USB chargers, compression systems, and removable laundry bags, making travel more convenient and organized.
Product Range: While Away initially gained fame for its carry-on suitcases, the company has expanded its product range to include various sizes of luggage, including checked bags and travel accessories like backpacks, totes, and travel organizers. This expansion allows customers to find luggage solutions for different travel needs.
Quality and Durability: Away places a strong emphasis on quality and durability. Their luggage is constructed using robust materials such as polycarbonate shells and high-quality zippers, ensuring that the products withstand the rigors of travel. The brand’s commitment to quality has contributed to its positive reputation.
Direct-to-Consumer Model: Away Travel disrupted the traditional luggage retail model by selling directly to consumers online and in their brick-and-mortar stores. This approach enables them to offer competitive prices while maintaining control over the customer experience, from product design to after-sales support.
Smart Marketing and Branding: Away has built a strong brand identity through savvy marketing and social media presence. They have leveraged customer-generated content and storytelling to create a sense of community among travelers and connect with their target audience effectively.
Retail Expansion: In addition to their online presence, Away has established physical retail stores in major cities across the United States. These stores provide customers with the opportunity to interact with the products, receive personalized recommendations, and access repair services.
Sustainability Initiatives: Away has made efforts to integrate sustainability into its business practices. They have introduced sustainable materials, like aluminum and eco-friendly fabric, into their product lines. Additionally, the brand offers a suitcase recycling program, encouraging customers to return old luggage for recycling and offering them a discount on their next purchase.
Collaborations and Limited Editions: Away has collaborated with various artists, designers, and brands to create limited-edition luggage collections. These collaborations have added a unique and creative dimension to their product offerings, attracting collectors and design enthusiasts.
Customer-Centric Approach: Away prioritizes customer satisfaction and engagement. They offer a generous return policy, a lifetime warranty for their luggage, and responsive customer support. This focus on the customer experience has fostered customer loyalty and positive reviews.
Expansion into Travel Lifestyle: Beyond luggage, Away has expanded its offerings to cater to the broader travel lifestyle market. They have introduced products such as travel-inspired clothing, wellness essentials, and travel guides, making it a one-stop shop for travelers looking to enhance their entire travel experience.
International Presence: While Away Travel originated in the United States, it has expanded its reach internationally by shipping its products worldwide. This global presence has allowed the brand to tap into diverse markets and cater to travelers around the world, further solidifying its reputation as a global travel brand.
Cultural Impact: Away’s minimalist, design-focused approach has resonated with a younger, design-conscious demographic. The brand’s luggage has become iconic among millennials and frequent travelers, symbolizing a sense of adventure, style, and exploration. Its influence extends beyond the travel industry and into popular culture.
COVID-19 Response: The travel industry, including luggage companies like Away, faced challenges during the COVID-19 pandemic due to reduced travel. Away adapted to the changing landscape by launching products suited for home and stay-at-home activities, demonstrating its ability to pivot and remain relevant during uncertain times.
Investor and Funding: Away Travel has attracted significant investment, raising capital from venture capitalists and investors. This funding has allowed the company to finance its expansion, invest in product development, and explore new market opportunities.
Challenges and Controversies: Away Travel has not been without its challenges. In 2019, a report by The Verge highlighted workplace issues and a demanding corporate culture. The company responded by addressing these concerns and implementing changes to improve working conditions and employee experiences.
Future Outlook: As of my last knowledge update in September 2021, Away Travel’s future appeared promising, with a focus on continued growth, sustainability initiatives, and further expansion into the travel and lifestyle space. However, the travel industry is dynamic and subject to changes influenced by global events and trends. To obtain the most current information about Away Travel’s developments, it’s advisable to check their official website or recent news sources.
Away Travel has redefined the luggage industry with its innovative designs, direct-to-consumer model, and strong brand identity. Its commitment to quality, customer satisfaction, and sustainability, along with its expansion into various facets of the travel lifestyle, have positioned it as a prominent player in the travel and retail sectors. As it continues to evolve and adapt, Away Travel remains a noteworthy and influential brand in the world of travel and design.
Away Travel has made a significant impact on the luggage industry by offering innovative, high-quality luggage and travel accessories directly to consumers. Its commitment to design, durability, and customer satisfaction, along with its distinctive branding and marketing strategies, has positioned it as a leading player in the travel and lifestyle market.
In conclusion, Away Travel has emerged as a leading brand in the luggage and travel lifestyle industry, known for its innovative luggage designs, direct-to-consumer model, and strong commitment to quality and sustainability. With an expanding product range, global presence, and a significant cultural impact, Away Travel has successfully resonated with a diverse demographic of travelers. Despite facing challenges and controversies, the brand has demonstrated resilience and adaptability. As the travel industry evolves, Away Travel continues to be a prominent player, poised for further growth and innovation in the years ahead.
