Athletic Brewing Co., commonly known as Athletic Brewing, is a pioneering non-alcoholic craft beer company based in the United States. It was founded in 2017 by Bill Shufelt and John Walker, two beer enthusiasts with a shared vision of creating high-quality, full-flavored non-alcoholic beer. Athletic Brewing has quickly gained recognition and popularity for its commitment to brewing exceptional, flavorful, and satisfying non-alcoholic beers that cater to the growing demand for healthier and more mindful drinking options.
With a mission to “inspire healthy, active, and inclusive communities through outstanding non-alcoholic craft beer,” Athletic Brewing has become a trailblazer in the industry. Their dedication to creating innovative and refreshing non-alcoholic brews has garnered widespread acclaim, even among traditional beer drinkers. By crafting a range of styles that appeal to a diverse audience, Athletic Brewing has successfully challenged the notion that non-alcoholic beer is inferior in taste or experience.
Athletic Brewing’s commitment to quality is evident in their meticulous brewing process. They use only the finest ingredients, including organic grains and hops, to produce their beers. Their brewing techniques mirror those of traditional craft breweries, ensuring that each brew captures the essence of its respective style. By employing a combination of cutting-edge technology and traditional brewing methods, Athletic Brewing achieves remarkable results in the non-alcoholic beer realm.
One of the key aspects that sets Athletic Brewing apart is their unwavering focus on health and wellness. In a society where alcohol consumption is often associated with socializing and relaxation, Athletic Brewing provides an alternative that aligns with an active and healthy lifestyle. By removing alcohol from the equation, their beers offer a range of benefits, including lower calorie counts, reduced sugar content, and a lack of hangover effects. These attributes make Athletic Brewing’s offerings particularly appealing to fitness enthusiasts, athletes, and those who prioritize their well-being.
In addition to their commitment to health, Athletic Brewing is also deeply invested in sustainability and environmental responsibility. They strive to minimize their carbon footprint at every stage of the brewing process, from sourcing ingredients to packaging and distribution. Athletic Brewing actively supports various environmental initiatives, and they are proud to be a Certified B Corporation, meeting rigorous standards of social and environmental performance, accountability, and transparency.
Now that we have established an overview of Athletic Brewing, let’s delve into five important aspects of the company:
1. Wide Range of Styles and Flavors: Athletic Brewing offers an impressive selection of non-alcoholic beers, ensuring that there is something for everyone. From crisp and refreshing lagers to hop-forward IPAs, robust stouts to flavorful ales, Athletic Brewing covers a broad spectrum of beer styles. Their commitment to quality and taste shines through in each brew, demonstrating that non-alcoholic beer can be just as satisfying and enjoyable as its alcoholic counterparts.
2. Craftsmanship and Innovation: Athletic Brewing takes great pride in their craftsmanship and dedication to innovation. They combine traditional brewing techniques with state-of-the-art equipment to create beers that are rich in flavor, aroma, and texture. By continually pushing the boundaries of what is possible in the non-alcoholic beer space, Athletic Brewing has garnered attention and accolades within the industry.
3. Health and Wellness Focus: The emphasis on health and wellness is at the core of Athletic Brewing’s philosophy. By offering non-alcoholic alternatives, they provide an avenue for individuals to enjoy the social aspects of drinking without compromising their well-being. With lower calorie counts, reduced sugar content, and no alcohol-induced side effects, their beers cater to those seeking a healthier and more balanced lifestyle.
4. Community Engagement: Athletic Brewing actively engages with its community and supports various causes. They organize events, collaborate with like-minded organizations, and contribute to local initiatives. By fostering an inclusive and supportive community, Athletic Brewing encourages individuals to come together and share their passions for an active and mindful lifestyle. They sponsor athletic events, partner with sports teams and organizations, and promote community involvement. Through their initiatives, Athletic Brewing inspires healthy living, creates opportunities for connection, and reinforces the importance of balance and well-being.
5. The Rise of the Non-Alcoholic Movement: Athletic Brewing’s success is a testament to the growing demand for non-alcoholic options in the beverage industry. As more individuals prioritize health-conscious choices, the non-alcoholic movement has gained momentum. Athletic Brewing has played a pivotal role in reshaping perceptions around non-alcoholic beer, elevating it from a niche product to a mainstream choice. Their dedication to excellence has set a high standard for the industry and inspired other breweries to explore the world of non-alcoholic brewing.
Beyond the five key aspects discussed, it’s important to highlight a few additional noteworthy points about Athletic Brewing:
6. Online Presence and Accessibility: Athletic Brewing has a strong online presence, making their beers easily accessible to customers across the United States. Through their website, customers can browse and purchase their wide range of offerings, making it convenient for individuals to enjoy their non-alcoholic beer from the comfort of their homes.
7. Awards and Recognitions: Athletic Brewing has received numerous awards and recognitions for their exceptional non-alcoholic beers. Their brews have won medals at renowned beer competitions, including the Great American Beer Festival and the World Beer Cup. These accolades not only validate the quality of their products but also contribute to breaking down the stigma surrounding non-alcoholic beer.
8. Collaborations and Partnerships: Athletic Brewing has collaborated with various notable breweries and brands within the craft beer industry. These partnerships have resulted in unique and exciting limited-edition releases, showcasing the creativity and versatility of non-alcoholic brewing. By collaborating with established breweries, Athletic Brewing continues to push the boundaries of what non-alcoholic beer can achieve.
9. Expansion and Growth: Since its founding, Athletic Brewing has experienced rapid growth and expansion. They have increased their production capacity, expanded distribution to more states, and gained a dedicated following of customers. Their success serves as a testament to the demand for high-quality non-alcoholic options and their ability to cater to evolving consumer preferences.
10. Empowering Responsible Drinking: Athletic Brewing’s presence in the market not only offers an alternative to alcoholic beverages but also contributes to a culture of responsible drinking. Their products provide an option for individuals to enjoy the taste and experience of beer without the negative effects of alcohol. This emphasis on responsible drinking aligns with a broader movement towards moderation and mindful consumption.
Athletic Brewing, Athletic Brewing, Athletic Brewing. These three words have become synonymous with innovation and excellence in the world of non-alcoholic beer. Founded in 2017 by Bill Shufelt and John Walker, Athletic Brewing has quickly emerged as a leading player in the craft beer industry, disrupting traditional norms and captivating beer enthusiasts with their exceptional range of non-alcoholic brews. In this comprehensive exploration, we will delve deep into the world of Athletic Brewing, uncovering their history, philosophy, brewing techniques, and the impact they have had on the beer landscape.
Established with the vision of creating great-tasting, full-flavored non-alcoholic beers, Athletic Brewing has successfully challenged the notion that non-alcoholic options must compromise on quality or flavor. The company’s unwavering commitment to quality is evident in every aspect of their brewing process, from sourcing the finest ingredients to implementing cutting-edge techniques to produce exceptional beverages that can be enjoyed by anyone, at any time.
The journey of Athletic Brewing began when Bill Shufelt, a former finance executive and avid homebrewer, discovered the world of non-alcoholic beers during a temporary hiatus from alcohol. Dissatisfied with the lack of flavorful options available, he embarked on a mission to develop a non-alcoholic beer that could rival its alcoholic counterparts in taste and quality. Bill’s passion and determination caught the attention of John Walker, an experienced brewmaster, and together they set out to revolutionize the world of non-alcoholic beer.
Athletic Brewing’s first breakthrough came with their flagship beer, the “Upside Dawn Golden Ale.” Crafted with premium malts, hops, and a meticulous brewing process, Upside Dawn boasts a crisp, clean flavor profile with hints of citrus and a smooth finish. This beer quickly garnered critical acclaim, capturing the hearts of beer enthusiasts and skeptics alike. With Upside Dawn, Athletic Brewing proved that non-alcoholic beers can be just as refreshing and satisfying as their alcoholic counterparts.
One of the key factors that sets Athletic Brewing apart is their dedication to brewing using only top-quality ingredients. Whether it’s sourcing organic malts and hops from sustainable farms or partnering with local suppliers to secure the finest water, Athletic Brewing leaves no stone unturned in their quest for excellence. By utilizing traditional brewing methods combined with modern innovations, they have perfected their recipes to achieve a harmonious balance of flavors that rival even the most celebrated craft beers.
In addition to their flagship beer, Athletic Brewing boasts an impressive lineup of brews that cater to a wide range of tastes and preferences. From the rich and malty “Run Wild IPA” to the aromatic and refreshing “Cerveza Atletica,” each beer in their collection is crafted with precision and care, ensuring a delightful experience with every sip. With an ever-expanding portfolio, Athletic Brewing continues to push boundaries, constantly experimenting with new flavors and styles to satisfy the diverse palates of their customers.
Athletic Brewing’s commitment to sustainability is another pillar of their ethos. Understanding the environmental impact of the brewing industry, they have implemented various initiatives to minimize their carbon footprint. From utilizing renewable energy sources in their production facilities to partnering with organizations dedicated to environmental conservation, Athletic Brewing is actively working towards a more sustainable future. Their dedication to sustainability not only resonates with environmentally-conscious consumers but also sets an example for other breweries to follow.
Beyond crafting exceptional beers, Athletic Brewing has also embraced community engagement as an integral part of their brand. They have established strong ties with local organizations, sponsoring athletic events, and supporting causes related to health and wellness. By fostering a sense of camaraderie and encouraging an active lifestyle, Athletic Brewing has built a loyal community of beer enthusiasts who share their values and passion for excellence.
In conclusion, Athletic Brewing has emerged as a pioneering force in the non-alcoholic craft beer industry. Through their commitment to quality, innovation, health, sustainability, and community engagement, they have successfully challenged the notion that non-alcoholic beer is a compromise. With a wide range of styles and flavors, Athletic Brewing has reshaped the landscape of non-alcoholic options, offering a satisfying and flavorful experience for individuals seeking a healthier and more mindful approach to drinking. As the non-alcoholic movement gains momentum, Athletic Brewing continues to inspire and lead, setting a new standard for what non-alcoholic beer can be.
