Welcome to the world of e-commerce probably! As a budding entrepreneur, you have grand plans to transform the way people shop by bringing their favorite products right to their doorstep. However, there is more that goes into making this happen than meets your eye. There are certain basic things that every business needs to keep in mind when trying to build an e-commerce store. Here are six.


1. Style guides

This is the most important step in creating well-written eCommerce content. You need to define your audience a little better before you proceed further. Define them by their age, location, gender, and other such characteristics. Based on this, you should create digital style guides that will lay out what you want your content to look like. Note down everything that you want to include – each rule should be given its own heading so that it’s easy for other writers to understand what is expected of them. Some critical areas to cover are language (American or British), tone (formal or casual), grammar usage, and spelling rules. It’s also a good idea to have a style guide for your target audience.

2. SEO keywords

Your eCommerce website will never be found if you don’t use the right SEO keywords. This is one of the most important tips for eCommerce content creation. You need to do your research and find out which keywords are most popular among people who are looking for products like yours. Once you have a list of these, use them throughout your website – in the titles, descriptions, product names, and blog posts. However, don’t overdo it as this will lead to your website being penalized by Google. A good rule of thumb is to use each keyword 2-3% of the time. This will ensure that you are not imposing too much of your language on the page but still driving enough traffic to it.

3. Write for your audience

This is one of the most important tips for creating eCommerce content. Always remember that you’re writing for your target audience and not for yourself. This means using language that they will understand and avoiding jargon as much as possible. Write in a way that is engaging and easy to read. Use short sentences and bullet points wherever possible. And most importantly, always keep the user’s needs in mind. What are they looking for when they come to your website? How can you help them? Answering these questions will ensure that your content is relevant and useful.

4. Use visuals

People are visual creatures and this is especially true when it comes to shopping online. This is why it’s important to use visuals in your eCommerce content. Include images, videos, infographics, and other such visuals whenever possible. They will make your content more interesting and easier to understand. Additionally, they will also help improve your SEO as search engines favor websites that use visuals. If you’re not sure how to go about including visuals in your content, work with a team of designers and developers who can help you out. It’s also a good idea to use product photos that are high-quality and zoomable.

5. Optimize for mobile

More and more people are using their mobile phones to shop online. This is why it’s important to optimize your eCommerce content for mobile. This means making sure that your website is responsive and that your content can be easily viewed on a small screen. Additionally, you should also consider creating an app for your store. This will make it even easier for people to shop from you as they can do so with just a few taps. If you’re not sure how to go about this, work with a team of mobile experts who can help you out. This will ensure that you get the best results.

6. Promote your content

Once your content is ready, don’t just leave it to sit on your website. You need to promote it as well to make sure that it gets seen by as many people as possible. This can be done in a number of ways – social media, email marketing, paid to advertise, and more. You need to experiment with different channels to figure out which ones work best for you. However, remember that content promotion is an ongoing process. Continue promoting it even after you’ve created it so that you’re able to drive the maximum amount of traffic to your website.


If you’re looking to create eCommerce content that is effective and engaging, then keep these tips in mind. They will help you write content that is relevant to your audience and optimizes your website for search engines. Additionally, they will also ensure that your content is easy to read and understand. By following these tips, you can create content that will help drive traffic and sales to your website.