In today’s society, innovative thinking is the key to success. In order for a business to thrive, entrepreneurs must give their customers new reasons to buy from them instead of competitors. As marketing campaigns continue to evolve with technological advancements, entrepreneurs can use these changes in technology to create better ways of interacting with potential customers through social media and interactive advertisements, among other things.

In this article, we will go over some modern marketing techniques and how you can incorporate them into your business to gain a competitive edge. We’ll take a look at the following:

Up Your Marketing Campaign with SMS

As an entrepreneur, you are no doubt constantly searching for ways to improve your marketing campaigns. Whether you are trying to entice customers with promos or get them into your mailing list, driving more traffic to your site is something that every company wants. If you are looking for new ways to optimize your marketing campaigns in order to drive in more customers and increase your ROI, you can check out this new SMS marketing app for BigCommerce, it’ll help you get the word out to your customers and help you retain them better. Promoting your company via SMS allows you to engage directly with customers and potential buyers , and check out some of the many ways SMS can help boost your marketing efforts.

Make Use of Backup Software

This is one of the most important components in any successful business, especially for an entrepreneur that does his own marketing. If anything happens to your computer, you lose all that precious information about your clients and projects which can have a detrimental effect on your company’s success. For example, if you are running Windows 8 or 10, Windows already has a backup feature built right in. This means that you won’t have to go out and buy another piece of software for business purposes. 


However, the default settings on the backup feature might not work as well as they could. The use of backup software is important because it will allow you to control exactly what is backed up and when. You can even set it up so that your backups take place automatically whenever you’re not using the computer. Besides this, the machine vision engineers can automate multitasking and work efficiently in a very professional way.

Make Use of Productivity Apps

Many entrepreneurs and business people are still using word processors like Microsoft Word or OpenOffice, and email to get their job done. You should take advantage of the numerous apps that were created that can help you be more productive. Apps like Dropbox, Evernote, Gmail, Google Calendar can help you manage your time better while using less paper.

For example, you can scan documents to your email inbox with apps like Scanner Pro or Genius Scan. Then you can store them in a cloud storage drive where the scan will be backed up and accessible anytime from any internet-connected device. The use of a word processing app like Google Docs will also save your company money because you can access the document from anywhere and work with others for more efficiency.

Measure User Engagement

As we know, there is a lot of data out there and it’s hard to know what to do with it.  A company can use their website analytics team or an outside cloud-based solution such as the one offered by Google Analytics to determine which traffic sources are most valuable and where retention problems might be occurring. Each source of traffic might have different points of engagement that could be improved upon. For example, a company’s website might find an uptick in social media referrals and so determine whether it can improve on the navigation experience to keep users engaged once they land. 

User engagement can also be measured through online survey tools; however, these can be expensive and time consuming.  The use of web analytics to measure user engagement is much more efficient.

People say that the best way to predict the future is by creating it. No one can argue with this saying, mostly because it has proven to be true countless times before. There are many entrepreneurs who have transformed their companies into multi-billion dollar corporations by taking advantage of modern technology and I’m sure you’ve heard of at least one or two of them. By utilizing technology to its fullest potential, you can create an amazing marketing campaign that will not only generate buzz for your product or service, but also bring in tons of revenue. It will all be worth it in the end because you will have created something that people want and benefit from, whether it’s an app or website.