Successful business moguls often tell you that referrals are the secret to survival. This is especially true for customer service departments. If your customers have a good experience with you, they’ll be more likely to recommend you to their friends and family. The problem is that most entrepreneurs don’t know how to do this right. You may not even realize you need to improve your customer service. Here are six clever ways to make sure you’re doing everything possible to ensure a great customer experience:


1. Consider automatic email and SMS

Although some people may find email and SMS communications to be old-school, there’s no denying that these are effective methods of communication in today’s day and age. It’s easy to keep track of every message sent or received using an online messaging tool such as Slack or Google Hangouts while still accessing your regular email account. These tools can also help you send out messages automatically at specific times and on specified days.

When it comes to sending email and SMS for communication, automation is critical. As mentioned at Quantum Lifecycle Marketing, it’s wise to customize and send out automated thank you emails upon purchase completion or scheduling text messages to be sent each month reminding clients about upcoming events or promotions. Automation helps you to free up your time so you can focus on other important matters – like growing your business!

2. Watch out your competitors

You’re not alone in this race, but you should know what everyone else is doing. One way to figure this out is by checking out competitor reviews on sites like Yelp, where you’ll find glowing praise and negative criticism from satisfied shoppers who have tried your services. 

Another option is to look into your competition’s social media accounts. Chances are you’ll find something interesting if you pay close attention. While you shouldn’t copycat everything your competitors post, you might get ideas. Remember to avoid being too aggressive; instead, aim to learn from others without directly copying them.

3. Use chatbots to answer common queries

Recently, advancements in tech have brought exciting innovations, including artificial intelligence. Chatbots are a type of AI technology that uses natural language processing to answer questions posed by users via text message, voice call, or video call. They offer a simple solution to consumers who want instant answers to their inquiries. Many businesses use chatbot technology to respond to customer requests quickly.

Chatbots are becoming increasingly popular because they provide fast, accurate responses that save time and money. Instead of waiting hours to speak with a live person, consumers only have to wait seconds for an answer. And when it comes to responding to fundamental questions about products and services, it makes sense to automate the process. For example, if someone wants to inquire about insurance rates, a chatbot could take care of all of the legwork before they reach out. Understanding what conversational AI is and how it can help your business is a great way to stay ahead of the competition. Not only does it save you time, but it also makes your customers feel valued and appreciated.

5. Know your customer needs

It makes sense to spend more time researching how best to cater to your customers’ needs. This includes things like understanding their interests and preferences, which will help you tailor your marketing campaigns and content. Customers often prefer personalized interactions over generic ones. So, once you’ve identified your target audience, try to make your next move based on their interests.

6. Ensure your website has a mobile version

If you currently don’t have a mobile version of your site, now would be an excellent time to add one. According to data provided by Statista, in 2020, the number of smartphone users across the globe surpassed 1.8 billion, of which half the number use their smartphones to order things online. That means it’s vital to invest in a mobile-friendly site that offers easy navigation, clear images, and quick loading times.

7. Hire a skilled team

Although the emergence of AI and chatbots may appear as everything your business needs to keep going, they can never replace the effort of a skilled team member. Therefore, you must be cautious about the people you bring on board. Look for passionate individuals and ask about what they do and are willing to go above and beyond to ensure your company succeeds. They should also know your line of business, products, and industry inside and out. This information is needed when reaching out to clients on behalf of the company. So, you don’t want your clientele thinking you’re trying to sell them something they don’t need.

There’s no denying that customer service has become an integral part of running a successful business. Unfortunately, some companies still find it complex. But, it doesn’t have to be complicated. With the hacks mentioned above, you’ll soon see that improving your customer service won’t be difficult at all.