A Sneak Preview at MOMENTEM: A Dual-Burr Handgrinder by I’M NOT A BARISTA

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SHERIDAN, WYOMING (December 13, 2021) – Following the overwhelming success of I’M NOT A BARISTA’s Brewing Guide launch on Kickstarter, the not-for-profit organization is back with a new crowdfunding project for coffee lovers around the world. MOMENTEM is the first-ever manual grinder that features two burr sets for multi-step coffee grinding, streamlining the handgrinding experience and revolutionizing the coffee tools industry with a design that pushes every boundary of coffee engineering.

manual coffee grinderThere is so much innovation happening in coffee, but it’s been a while since baristas have seen a groundbreaking pivot in the technology behind manual grinding. In this new project, I’M NOT A BARISTA encourages product designers, professional baristas, and home brewers alike to rethink what’s possible and apply new techniques to achieve new possibilities in our daily cup of coffee.

The idea behind the MOMENTEM grinder was inspired by the theories surrounding multi-step grinding and catalyzed by the goal to start a conversation about handgrinder design. Multi-step grinding, as explored by barista champions, researchers, and important influencers in the world of coffee, can yield extraordinary results in cup profiles. However, the technique held high barriers of accessibility due to how much time and effort it took to grind coffee twice.

I’M NOT A BARISTA’s solution was to incorporate two burr sets – 38mm and 48mm – into the body of MOMENTEM’s sleek silhouette. The first burr set cuts coffee beans into smaller pieces before dropping down into the second burr set, which grinds the fragments into the target grind size. Both burr sets are fully adjustable with step-based adjustment rings, giving brewers complete control over their grinding experience. It also grinds coffee twice as fast as single burr grinders. But the innovations don’t stop there.

The design team behind MOMENTEM has pushed every feature to the limit with careful consideration for its end-user – the coffee lover. I’M NOT A BARISTA’s mission is to celebrate the people behind the cup and offer effective solutions to the challenges they face in the coffee industry. That’s why MOMENTEM’s benefits include added ergonomic comfort, a counterclockwise system for left-handed users, a built-in coffee grind sifter, and so much more. Stay tuned for more mind-blowing details that will transform the handgrinding experience into something totally new.

MOMENTEM will launch on Indiegogo in January 2022, and newsletter subscribers at www.momentemgrinder.com will be the first to know when Super Early Bird deals at a 40% discount off the retail price will be available. I’M NOT A BARISTA encourages everyone to support the project and, through MOMENTEM, support the global coffee community because humanity runs on coffee. Together, we can empower all the people behind every cup.

About I’M NOT A BARISTA

Real impact on a worldwide scale – I’M NOT A BARISTA is a not-for-profit organization with the mission to celebrate the coffee community by empowering baristas and coffee lovers to reach their fullest potential. Our platform is a space for people to share their stories and inspire others like them to achieve success and satisfaction in what they do. Coffee connects the world, and every person behind each cup of coffee deserves to be acknowledged for the value they bring to our communities. Learn more at notabarista.org.

Experience the power of two burr sets in the new MOMENTEM manual coffee grinder designed by I’M NOT A BARISTA

Media Contact:
Micky Wang
info@notabarista.org
+1 (307) 459-1585
Instagram: @iamnotabarista

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Andy Jacob, Founder and CEO of The Jacob Group, brings over three decades of executive sales experience, having founded and led startups and high-growth companies. Recognized as an award-winning business innovator and sales visionary, Andy's distinctive business strategy approach has significantly influenced numerous enterprises. Throughout his career, he has played a pivotal role in the creation of thousands of jobs, positively impacting countless lives, and generating hundreds of millions in revenue. What sets Jacob apart is his unwavering commitment to delivering tangible results. Distinguished as the only business strategist globally who guarantees outcomes, his straightforward, no-nonsense approach has earned accolades from esteemed CEOs and Founders across America. Andy's expertise in the customer business cycle has positioned him as one of the foremost authorities in the field. Devoted to aiding companies in achieving remarkable business success, he has been featured as a guest expert on reputable media platforms such as CBS, ABC, NBC, Time Warner, and Bloomberg. Additionally, his companies have garnered attention from The Wall Street Journal. An Ernst and Young Entrepreneur of The Year Award Winner and Inc500 Award Winner, Andy's leadership in corporate strategy and transformative business practices has led to groundbreaking advancements in B2B and B2C sales, consumer finance, online customer acquisition, and consumer monetization. Demonstrating an astute ability to swiftly address complex business challenges, Andy Jacob is dedicated to providing business owners with prompt, effective solutions. He is the author of the online "Beautiful Start-Up Quiz" and actively engages as an investor, business owner, and entrepreneur. Beyond his business acumen, Andy's most cherished achievement lies in his role as a founding supporter and executive board member of The Friendship Circle-an organization dedicated to providing support, friendship, and inclusion for individuals with special needs. Alongside his wife, Kristin, Andy passionately supports various animal charities, underscoring his commitment to making a positive impact in both the business world and the community.