Anurag Khemka, President and CEO, RightWave Inc, A DotCom Magazine Exclusive Interview

    About Anurag Khemka and RightWave Inc:

    A serial entrepreneur, visionary, and senior executive with sharp business and technology acumen
    – Team builder, strong leader, motivator, and people manager
    – Accomplished architect, seasoned technologist, and engineer with over 20 years of experience in enterprise solutions, web applications, scalable architecture, and software engineering

    Specialties: – Pioneer in Marketing Automation space, expertise in EMA, Database and Internet marketing
    – Excellent understanding of overall CRM, have been advisor and strategic consultant to a number of Silicon Valley start-ups and enterprises.

    RightWave’s innovative approach to marketing automation – Marketing Automation as a Serviceâ„¢ (MaaS) – provides B2B companies the ability to have quick and successful adoption of marketing automation without traditional lengthy and complex implementations. It allows marketers to do sophisticated campaigns while RightWave manages all data, quality, and technology aspects. Customers get the most out of marketing and CRM applications, build deeper intelligence about their prospects, and deliver high-impact marketing without needing an army of technical experts. Working with RightWave, customers implement marketing automation easily, launch complex campaigns successfully, and manage data efficiently. This leads to increase ROI, faster results, and better productivity.

    RightWave’s Marketing Automation as a Serviceâ„¢ (MaaS) provides B2B companies the ability to have successful marketing automation adoption without traditional lengthy and complex implementations, time-consuming hiring and training of marketing operations personnel and added consulting costs.

    The RightWave model is straight forward with an all-inclusive fast and easy implementation that provides positive return on investment from the very first month of adoption.

    Our combined technology and best-practices enable a flexible, sophisticated and successful marketing automation solution. Our highly trained digital marketing consultants are highly skilled and produce quality service that provide our customers return on their investment.

    Customer success is our #1 business outcome and our commitment to excellence and quality is in everything we do!.