6 Proven Strategies To Improve Your Restaurant Atmosphere

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People go to restaurants to eat; that’s a given. The question is, what keeps them coming? The answer may be simple, but it’s pretty long. Of course, delicious food is the number one reason people come, but they may not return if the other factors aren’t there. For any restaurant to grow, there must be a number of factors present for customers to dine again and recommend the place to their friends and family. Read on and learn more about the key factors for a successful restaurant.

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Pleasant Staff

Staff who welcome clients with a warm smile are the main reasons people will continue coming to your restaurant. Many establishments that offer perfect food but have unfriendly staff end up losing their clients. No one wants to eat at a place with a staff that makes them feel like they can’t wait to kick them out or are always frowning. A simple welcoming smile starts a warm bond between staff and clients, which makes your restaurant feel like a cozy, friendly place that people want to visit as often as possible. People who earned food manager certifications or finished other relevant trainings would be great choices for your team.

Good Communication

Communication between staff reflects on how presentable your restaurant is. Miscommunication between them will show in the tiniest matters. For example, waiters must communicate with each other, so each of them knows which tables they’re serving. Failure to maintain good communication makes the staff seem unprofessional and result in poor service. Even you wouldn’t want to go to a restaurant that provides poor, sloppy service. Communication should not only be verbal but also non-verbal. Transparency in all corners of your restaurant invites positive energy from the clients. You must ensure that all members of staff communicate without any malice. For example, using ADA signage for restrooms will make it easier for customers to find them without having to ask, which can be quite uncomfortable for some people. Further, communication also extends to how staff handles feedback from customers. It is essential to have a system in place for receiving and responding to feedback, whether it’s through comment cards or online reviews.

Elegant Decoration and Lighting

An important factor you need to think about is how your restaurant decoration says about the place. Sometimes, the simplest touches can make a huge difference. The first thing that people notice when they enter a restaurant is how the place is set up and how it’s decorated. A stylish decoration is one of the main restaurant ambiance elements that have an extremely significant impact on how the place grows. Many restaurants use simple materials and reused items to make appealing and creative decorations that people love. Additionally, people always mention the decor as one of the coolest things about the place!

Now that the decorating part is done let’s move on to some additions that will give your place more warmth.

Warm Lighting

There should be a balance between the warmth of light and brightness. When the lights are too bright, people feel uncomfortable. Too much brightness hurts the eyes and makes the establishment’s atmosphere seem too striking, even if it isn’t. Dimmer lights, on the other hand, give a cozy, intimate ambiance that makes people more relaxed and at ease. You can use lighting to highlight certain areas and decorations in the place to make them stand out. Installing stylish lighting units also helps create an overall elegant atmosphere in the restaurant.

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Mix Your Colors

Mixing between warm and cold colors creates a perfect balance in your restaurant’s atmosphere. These have different effects on people and vary from one person to the other. Using matching tones and mixing between a diversity of shades of the main colors you choose creates a wonderful harmony in the place.

Nice and Shiny Tools

No matter how clean your cutleries are, if they don’t look shiny enough, they give a bad impression about your cleanliness. Sparkly tools give the impression that your restaurant is always clean, which makes you earn your clients’ trust. If your utensils, plates, or glasses don’t seem washed well, you lose your clients’ trust in the cleanliness of your food. Make sure all the tools your clients use for eating are super clean and dry. Cleaning your ingredients is obviously out of the question.

Music That Matches the Style

The style of your restaurant can help you determine the types of music you play. Funky dining establishments that are mostly visited by younger people require more hip music. The music volume can be a little louder than other places, and you can adjust it depending on the reaction of your clients. Classic restaurants are more likely to play soft music that matches the overall vibe of the place. Like with the previous type, you can change the music depending on the majority of clients on certain days.

Host Special Events

Inviting a popular band to play live music in your restaurant is a pretty cool idea to please your clients and have a wider variety of people. Another idea that will work is to organize a book signing event by a famous author. You can also have a talent night that clients from different ages and backgrounds get to express their hidden talents. These events will attract more people to visit your restaurant and may even end up becoming regulars.

Creating the perfect atmosphere that matches your restaurant style is not difficult at all. It can be so much fun, and you will get to have a highly popular place that everyone will be talking about. Design your own masterpiece of a restaurant and use your marvelous talents, not only to your own benefit but to satisfy your customers as well.

 

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Andy Jacob, Founder and CEO of The Jacob Group, brings over three decades of executive sales experience, having founded and led startups and high-growth companies. Recognized as an award-winning business innovator and sales visionary, Andy's distinctive business strategy approach has significantly influenced numerous enterprises. Throughout his career, he has played a pivotal role in the creation of thousands of jobs, positively impacting countless lives, and generating hundreds of millions in revenue. What sets Jacob apart is his unwavering commitment to delivering tangible results. Distinguished as the only business strategist globally who guarantees outcomes, his straightforward, no-nonsense approach has earned accolades from esteemed CEOs and Founders across America. Andy's expertise in the customer business cycle has positioned him as one of the foremost authorities in the field. Devoted to aiding companies in achieving remarkable business success, he has been featured as a guest expert on reputable media platforms such as CBS, ABC, NBC, Time Warner, and Bloomberg. Additionally, his companies have garnered attention from The Wall Street Journal. An Ernst and Young Entrepreneur of The Year Award Winner and Inc500 Award Winner, Andy's leadership in corporate strategy and transformative business practices has led to groundbreaking advancements in B2B and B2C sales, consumer finance, online customer acquisition, and consumer monetization. Demonstrating an astute ability to swiftly address complex business challenges, Andy Jacob is dedicated to providing business owners with prompt, effective solutions. He is the author of the online "Beautiful Start-Up Quiz" and actively engages as an investor, business owner, and entrepreneur. Beyond his business acumen, Andy's most cherished achievement lies in his role as a founding supporter and executive board member of The Friendship Circle-an organization dedicated to providing support, friendship, and inclusion for individuals with special needs. Alongside his wife, Kristin, Andy passionately supports various animal charities, underscoring his commitment to making a positive impact in both the business world and the community.