Entrepreneur
Entrepreneur

Do you dream of being an entrepreneur but assume that you have to be rich or well-connected in order to succeed? Neither of these are true, although being an entrepreneur could help to increase your earnings and enhance your network. Below are the steps you should take to become a small business owner yourself.

Get an Education

You don’t have to get a college degree to become an entrepreneur, but it can help for many reasons. First, one reason that many businesses fail is because the person running it is passionate about the product or service but does not have a strong business sense. Taking business classes can help you better prepare. Second, for some types of businesses, you will need to have a degree and certain certifications, such as if you want to run your own accounting firm. Third, this can be one of the first places where you start making connections that will serve you throughout your life. There are several different ways that you can pay for college, including taking out loans from a private lender like Earnest student loans. These can offer you an affordable plan for repayment at a low interest rate.

Choose Your Idea

Maybe you already have your business idea. If that’s the case, you can spend some time refining it while you are in school. Start making a business plan. If you aren’t yet sure what you want to do, think about some of the problems that many have and how you can offer a solution. This doesn’t necessarily mean coming up with something entirely new on your own. There might be existing solutions that you can improve on. For example, before the social media platforms that are popular today came along, there were earlier versions of social media that never quite took off for some reason. Thinking in terms of solving problems is an excellent way to make sure that your product or service remains in demand.

Test Your Idea

You can start doing this while you’re still in college, especially if there are related projects in your business classes. However, even if there aren’t, you can work on creating a business plan and thinking about how you will seek funding, who your customers are, who the competition is, how you will market yourself, and other issues. Try joining any related student or professional organizations, and go to conferences if you are able to. Even a meeting at the local Chamber of Commerce could be informative.

Make the Move

When the time is right, don’t just keep talking and thinking about the business you are going to run one day. Put your plan into action. This might mean drawing on other professionals, such as an accountant and an attorney, to get up and running. Learn how to gather data on the marketing you are doing or pay someone to do it for you, refining your approach until you are reaching the audience and getting the responses you want. Be careful with your finances, tracking everything and taking a second job while you run the business on the side at first if you need to.

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Andy Jacob is the Founder and CEO of The Jacob Group, with over 30 years of executive sales and business leadership experience across startups and high-growth companies. An award-winning innovator and the only business strategist known for guaranteeing results, he has helped generate hundreds of millions in revenue and create thousands of jobs. A recognized authority on the customer business cycle, Andy has been featured on CBS, ABC, NBC, Bloomberg, and in The Wall Street Journal, and is an Ernst & Young Entrepreneur of the Year and Inc. 500 award winner. Beyond business, he is a dedicated philanthropist, supporting special-needs initiatives and animal charities with his wife, Kristin.